Did you know? A hair growth shampoo on its own leaves the job half done. The shampoo works on the scalp for three to four minutes; the conditioner is what stops the hair you already have from snapping off in the comb. That is why Watermans sell Grow Me® and Condition Me® as a pair: seven actives in the wash, caffeine, rosemary and the lupine protein active in the conditioner, and shea butter and olive oil for the lengths. Sulphate-free, made in the UK, with a 90 Day Money Back Guarantee.
*Independent consumer study of Grow Me® Shampoo, 122 people, three months. Full results on the science page.
The 90 Day Money Back GuaranteeUse it as directed for 90 days and if you are not happy, we refund you.
How it works
Watermans gives backChemotherapy wards have had free Grow Me® from us since 2014, and the nurses there recommend it. Good karma matters to us.
How we give
Real improvements in both my own hair and my clients, from stronger strands to healthier scalp condition with consistent use.
Sarah Sullivan · Certified Trichologist, UK Trichology Clinic, Sheffield
Quality dedicated hair growth treatments such as the Watermans Grow Me range is an excellent starting point to consider. Diligent use for 3 to 4 months can see a reduction in hair thinning and the hope of healthier hair growth.
Dr Anthony Pearce · Specialist Trichologist, Anthony Pearce Trichology, Australia
Watermans products have been a lifesaver for almost every one of our clients. Sulphate free, with no harsh chemicals, and rich in beneficial ingredients such as biotin, caffeine, rosemary, niacinamide and argan oil.
Dr Nick Fisherman · Specialist Trichologist, Hair & Skin Club, Australia
Caffeine
Biotin
Rosemary
Niacinamide
Lupine protein
Argan oil
AllantoinHair does not change in one month. It grows around 1cm a month, and our 122-person study ran for three months. A subscription delivers a fresh set every 30 days at 15% off with free UK shipping, so you never run out mid-routine.
Pause, skip or cancel in two clicks from your account. If it is working, why would you stop?
Caffeine-only shampoos do not work. Grow Me® works as a team, in every wash:
Never with sulphates, parabens or palm oil. The shampoo is vegan. Cruelty-free. Made in the UK. Why sulphate-free matters.
Grow Me® Shampoo: massage into a wet scalp and leave it on for 3 to 4 minutes so the formula can work on the follicles, then rinse. Four washes a week is what the study used.
Condition Me®: on the lengths and ends after every wash, rinse.
Grow More® Elixir: a few drops massaged into the scalp, no rinsing. One bottle of each lasts about 30 days.
Free UK shipping on orders over £45, so the Boost Set always ships free. Dispatched from the UK.
Subscriptions renew every 30 days. Pause, skip, change the date or cancel from your account in two clicks. No phone calls, no emails to chase.
Use as directed and if you are not happy, we will refund you. How it works
Month 1: scalp feels deep-cleaned and refreshed. Hair feels softer and detangles more easily.
Month 2: fewer snapped strands on your brush and pillow. Lengths feel stronger and look shinier.
Month 3: hair looks fuller and feels thicker as less of it breaks. Keep going to keep the result.
Why people trust Watermans
PETABusiness FriendDid you know?
Did you know? A hair growth shampoo on its own leaves the job half done. The shampoo works on the scalp for three to four minutes; the conditioner is what stops the hair you already have from snapping off in the comb. That is why Watermans sell Grow Me® and Condition Me® as a pair: seven actives in the wash, caffeine, rosemary and the lupine protein active in the conditioner, and shea butter and olive oil for the lengths.
Most people searching for a hair growth shampoo and conditioner set have already worked out the thing the brands rarely say: the shampoo and the conditioner have different jobs, and thinning hair needs both. Here is what each one does, how to use them together, and how the sets compare on price.
Because they work on different parts of the hair. Grow Me® Shampoo goes on the scalp for three to four minutes, where its seven actives work. Condition Me® goes on the lengths, where it detangles, softens and closes the strand so less hair snaps in the comb or the towel. Thinning hair is lost from the scalp and from breakage, and the pair covers both.
This is why the set outsells the shampoo on its own. In our independent study of Grow Me® Shampoo, 83% of 122 people said their hair felt stronger and 79% said there was less hair loss when brushing.* The conditioner is what carries that through the lengths every wash.
Condition Me® is a sulphate-free conditioner built around shea butter, olive oil and panthenol for the lengths, with caffeine, rosemary leaf extract and the hydrolysed lupine protein active carried over from the shampoo, so the scalp-side ingredients are in both halves of the routine. It is the one Watermans product that is not vegan, and we say so.
Use it on the mid-lengths and ends, not the roots. Leave it for one to two minutes while you rinse the rest, then rinse it out. Fine hair gets detangling without weight; coarse, curly and Afro hair can take more and leave it longer.
A hair growth shampoo on its own looks after the scalp and leaves the lengths to fend for themselves. The lengths are where hair tangles, snaps and splits, and every snapped hair looks like a lost one in the plughole. Grow Me® and Condition Me® together cover the scalp and the strand in one wash.
Shampoo first: massage Grow Me® into a wet scalp with your fingertips and leave it on for three to four minutes, then rinse. Conditioner second: Condition Me® on the mid-lengths and ends, kept off the roots, for one to two minutes, then rinse. Four to five washes a week, and judge it at 90 days.
If you cannot wash four to five times a week, Grow More® Elixir keeps the scalp actives working overnight between washes, which is why the three-step Boost Set exists.
The 250ml pair at £26.95 is the place to start and the one the 90 Day Money Back Guarantee was designed around. The 2 + 1 bundle suits people who wash more than they condition, the 2 + 2 bulk bundle is the best price per wash, the Boost Set adds the overnight elixir, and the one-litre salon sizes are for households where everyone uses it.
Prices checked on 12 November 2026. Subscribers save 15% on every delivery.
It is the pair that was built to be used together, tested as a shampoo on 122 people, made in the UK, sulphate-free, and backed by a 90 Day Money Back Guarantee. No shampoo and conditioner grows hair, and we do not say this one does. What most people in our study said is that their hair looked fuller, felt thicker and felt stronger.*
Watermans products are cosmetics. They care for the scalp and the hair you have, and they do not treat hereditary or medical hair loss. If hair is coming out in patches or handfuls, see your GP first.
122 people used unbranded Grow Me® Shampoo four times a week for three months. Here is what they said. See every result.
Grow Me® works as a team on the scalp: caffeine wakes it up in the first minute, and biotin, rosemary, niacinamide, lupine protein, argan oil and allantoin each do their own job over the next three. Condition Me® then carries caffeine, rosemary and the lupine protein active down the lengths with shea butter and olive oil. Never with sulphates, parabens or palm oil.
For the formula to work, leave it on the scalp for 3 to 4 minutes before washing out.
What the evidence says
The shampoo has the study. The conditioner has the ingredients list. Here is what each half is and is not backed by.
Our own study · 2020
122 people used unbranded Grow Me® Shampoo four times a week for three months. 83% said their hair felt stronger, 83% said it looked fuller, 79% said there was less hair loss when brushing.*
Why it matters: the study tested the shampoo. We do not attribute it to the conditioner.
On the label
The Condition Me® ingredients list carries shea butter, olive fruit oil and panthenol for the lengths, with caffeine, rosemary leaf extract and hydrolysed lupine protein.
Why it matters: the scalp-side actives are in both halves of the routine.
Safety and stability
Both formulas have an independent UK safety assessment and passed stability testing at three temperatures for twelve weeks.
Why it matters: the pair is made to the same standard as the shampoo.
Vegan
Grow Me® is vegan. Condition Me® is the one Watermans product that is not, and we print that rather than hide it. Neither is tested on animals.
Why it matters: you should know before you buy.
What we do not claim
We do not claim the shampoo and conditioner set grows hair or treats hair loss. We claim the shampoo carries seven actives and was tested on 122 people, that the conditioner carries three of those actives plus shea butter, olive oil and panthenol for the lengths, and that most people in the study said their hair felt stronger, looked fuller and broke less in the brush.*
Where it sits in the range
The 250ml set is the starting point. Bundles, the travel set and the salon sizes are the same two formulas in different amounts.
Prices and ingredient lists checked on 12 November 2026 against the INCI list printed on each product. Sets that include these products are listed in the grid below.
Shop the ingredient
Every set below is the same two formulas. Pick the size that fits your household and give it 90 days.
Every photo below was uploaded by the customer with their verified review. We have trimmed some quotes for length. Results vary from person to person.
50 days inCustomer's own photo“After 50 days I am very pleased. My hair might not feel thicker in a ponytail but it looks thicker and you can't see my scalp through my hair any more. I have ordered my second bottle to carry on for the recommended 3 months.”
7 weeks inCustomer's own photo“I've been using this shampoo and conditioner for about 6 to 7 weeks due to my hair randomly thinning. The improvement I've seen already is amazing. My confidence with my hair is much better and I've since purchased the set again and the hair mask.”
7 months inCustomer's own photo“I've been using this shampoo and conditioner for 6 to 7 months now and the difference in my hair is amazing. The condition of my coloured blonde hair is amazing, no breakage, super soft. I love it that much I bought the salon size in both.”
Long-term userCustomer's own photo“Rapid weight loss after surgery caused dramatic hair loss. I truly thought I was going to go bald. Then I discovered Watermans and won't use any other shampoo and conditioner. My hair is in beautiful condition, it's thicker than ever and I couldn't be happier.”
First weekCustomer's own photo“I haven't been using this product for a week yet and I'm already seeing improvement. My hair is fuller, it's glossy. I also have scalp psoriasis and it hasn't bothered me at all since I've been using this product.”
2 years inCustomer's own photo“I have been using Watermans for over 2 years and the proof is in my photos. I was a tape hair extension person for years so my hair was damaged and short with ratty ends. Now everyone asks me what I use.”
Repeat buyerCustomer's own photo“I had very thin hair before this shampoo. My hair is so healthy and thick now. I don't want to use any other shampoo but Grow Me.”
The real cost of the routine
Grow Me® works on its own. People who get the best results use all three, every wash, every night. Here is what the full routine costs either way.
Prices checked November 2026. Free gifts are added automatically at checkout while stocks last.
£53.40£45.39 a delivery · £1.51 a day
The complete hair loss routine, delivered before you run out. Use all three together for optimal results and give it the full 90 days.
Every Watermans formula is built on ingredients with their own test data, combined so they work on the scalp and the strand together.
Our actives are tested by the labs that make them. Our lupine protein was tested in the lab and on volunteers by our ingredient manufacturer. Caffeine, biotin, rosemary and niacinamide are among the most studied hair ingredients there are.
Our lupine protein is a trademarked active from our ingredient manufacturer: a hydrolysed lupine protein rich in peptides, trace elements and vitamins. It is in Grow Me® Shampoo and Grow More® Elixir.
Most shampoos lean on one hero ingredient. Grow Me® combines caffeine, biotin, rosemary, niacinamide, lupine protein, argan oil and allantoin, so the scalp and the strand are looked after in the same wash.
We have watched thousands of hair loss brands and products come and go, every one claiming to combat hair loss. Since 2012 Watermans has sold 6.5 million bottles, won a Queen's Award for Enterprise and run a three-month consumer study on 122 people. We are still standing. We must be doing something right.
Ingredient tests are carried out by the ingredient manufacturer. Our own three-month consumer study of Grow Me® covered 122 people.
FAQs
Watermans products are cosmetics. They are not medicines and do not treat medical hair loss. If your hair is falling out suddenly, in patches, or you are worried, please see your GP or a trichologist first. Prices, stock and ingredient lists on this page were checked on 12 November 2026.
The pair built to be used together: Grow Me® Shampoo with seven actives on the scalp, and Condition Me® with caffeine, rosemary and lupine protein for the lengths. Sulphate-free, made in the UK, £26.95 for 250ml of each, 90 Day Money Back Guarantee. The shampoo was tested on 122 people for three months.*
If your hair snaps in the comb, splits at the ends or tangles, yes. The shampoo works on the scalp; the conditioner closes and detangles the lengths so less of the hair you have breaks off. Most customers use the pair.
Grow Me® on a wet scalp for three to four minutes, rinse. Condition Me® on the mid-lengths and ends for one to two minutes, kept off the roots, rinse. Four to five washes a week. Hair grows about a centimetre a month, so judge it at 90 days.
The shampoo is vegan. The conditioner is the one Watermans product that is not. Both are sulphate-free, paraben-free, palm-oil-free, made in the UK and never tested on animals.
Yes. The 2 + 1 and 2 + 2 bundles, the Boost Set with the elixir, and one-litre salon sizes of each formula. Subscribers save 15% and get free UK delivery every 30 days, and can pause, skip or cancel in two clicks.
In an independent three-month home-use study of unbranded Grow Me® Shampoo, 72% of users said their hair loss had noticeably slowed, 83% said their hair looked fuller, 82% said it felt thicker and 83% said it felt stronger. These are consumer perception results, not a clinical trial, and we say so on every page.
Yes. The 90 Day Money Back Guarantee covers your first order of Grow Me®, Condition Me®, Grow More®, Masque Me® and Protect Me®. Use the product as directed for 90 days and, if you are not happy, we refund it. Hair grows around a centimetre a month, so 90 days is the honest minimum to judge any routine.
A kiss of life for hair
*Based on an independent consumer study of 122 people (104 women, 18 men) who used unbranded Grow Me® Shampoo four times a week for three months. Consumer perception results: the percentages are the share of users who agreed with each statement. Individual results vary. Ingredient research described on this page is published research into the ingredient, or the ingredient manufacturer's own tests of the active on its own, not tests of the finished Watermans products. Watermans products are cosmetics, not medicines, and do not treat medical hair loss. Prices, ingredient lists and review counts checked on 12 November 2026.
