Tone Me Purple Shampoo 250ml Sulphate Free - For Blonde Bleached and Grey Hair
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COMPLETE YOUR ROUTINE
GrowPro Hair Growth Gummies – Hair, Skin & Nails Vitamins (Sugar-Free)
STEP 2Boost from within
£22.95 GBP
Leave-In Hair Density Serum – Overnight Scalp Elixir
STEP 3Treatment serum
£25.50 GBP
Camellia & Black Castor Hair & Body Oil – Hydration, Shine & Blow-Out Styling
STEP 4Nourish & shine
£24.95 GBP
Masque Me - Repairing Treatment Hair Growth Mask for maximum hydration
STEP 5Weekly deep treatment
£24.95 GBP
Lashology® 15ml Advanced Lash Growth Mascara
STEP 6Lash growth bonus
£24.99 GBP
“Waterman’s products offer a great foundation for clients struggling with thinning or fragile hair. I’ve noticed real improvements in both my own hair and my clients, from stronger strands to healthier scalp condition with consistent use.”
Sarah Sullivan, Certified Trichologist, Sheffield, UK
Trichology Clinic
"Quality dedicated hair growth treatments such as the Watermans 'Grow Me' range is an excellent starting point to consider. Diligent use for 3-4 months can see a reduction in hair thinning and the hope of healthier hair growth."
Dr Anthony Pearce, Specialist Trichologist, Oatley, Australia
Anthony Pearce Trichology
"Watermans products have been a lifesaver for almost everyone of our clients and patients, they are sulfate free, no dangerous chemicals to harm people's hair and they are very rich in lots of good stuff such as Biotin, Caffeine, Rosemary, Niacinamide, Argan oil and more importantly they possess DHT blocking properties, Watermans shampoo has helped hundreds of my patients including myself and my wife."
Dr Nick Fisherman, Specialist Trichologist, Wyndham, Australia
Hair & Skin Club
That fresh-from-the-salon blonde doesn't have to fade.
Two weeks after your appointment, it starts creeping in — a warm yellow tint at the tips, a brassy tone in the wrong light. Blonde that looked crisp and cool now looks washed-out and dull. So you book another £120 salon appointment, or you live with it for another three weeks.
There's a third option — and it costs a fraction of a toner service.
Tone Me® is Watermans' sulphate-free purple shampoo — formulated to neutralise yellow and brassy tones and keep blonde, silver, platinum and grey hair looking salon-fresh between appointments. Salon-grade, gentle enough for sensitive scalps, and kind to lightened, bleached and colour-treated hair.
And here's what most purple shampoos don't have: Tone Me® is built on the same scalp-and-strength actives as our best-selling Grow Me® hair growth shampoo — rosemary, caffeine, niacinamide and allantoin. So while you're correcting your tone, you're still feeding your hair the ingredients that support strength and a healthy scalp. You don't miss out.
Who it's for
- Natural and bleached blondes wanting to stay cool and bright
- Silver and grey hair wanting to stay crisp, not yellow
- Platinum and ice blondes fighting off warm tones
- People with blonde extensions, including 613 tones that go yellow first
- Blondes who also care about hair strength and scalp health, not just colour
Why it works
Most purple shampoos dry your hair out while they tone it — you end up with cooler colour but brittle, straw-textured strands. Tone Me® is different: the violet pigment neutralises brass and yellow, while a conditioning complex of rosemary, caffeine, niacinamide and botanical actives supports strength, scalp comfort and protection from everyday damage. You get the tone correction — and you keep the softness.
Key ingredients & what they do for your hair
- Violet toning pigment — neutralises yellow and brassy tones for cooler, brighter blonde.
- Niacinamide — known for improving hair condition and manageability.
- Rosemary Extract — researched for supporting scalp comfort and the appearance of hair growth.
- Caffeine — studied for refreshing and energising the scalp at the surface.
- Allantoin, willow bark & white tea botanicals — soothe the scalp and help protect against environmental and styling damage.
Suitable for natural, bleached, highlighted, platinum, silver, grey and extensioned hair. Safe for sensitive scalps.
Sulphate-free. Paraben-free. Palm oil-free. Vegan. Cruelty-free. Made in the UK.
Niacinamide (Vitamin B3)
Rosemary Extract
Caffeine
Allantoin
Willow Bark Extract
White Tea Leaf Extract
Hair Growth Shampoo: What Dermatologists Want You to Know
The average human head loses between 50 and 100 hairs per day. When that number creeps higher, it is not always genetics — it is often a signal that the scalp environment has deteriorated. A clinically informed hair growth shampoo addresses this by restoring the conditions that follicles need to function at full capacity. The hair growth cycle consists of three phases: anagen, catagen, and telogen. Effective thinning hair treatment works by extending the anagen phase and reducing premature entry into telogen, which is the resting phase where shedding occurs. Ingredients like caffeine have been shown in published dermatological studies to prolong anagen by counteracting the effects of 5-alpha reductase and testosterone at the follicular level. This is why ingredient selection matters far more than brand promises.
The UK Hair Loss Crisis in Numbers
According to the NHS, androgenetic alopecia affects approximately 50 percent of men over 50 and 50 percent of women over 65 in the United Kingdom. But the conversation around hair loss solutions has shifted dramatically in the past decade. Younger demographics — women in their twenties and thirties dealing with postpartum shedding, iron deficiency, and stress-related telogen effluvium — now represent the fastest-growing segment seeking hair thickening products. The demand for non-pharmaceutical, natural hair growth products has surged because people want results without the side effects associated with finasteride or the inconvenience of topical minoxidil. The best shampoo for hair growth in this new landscape is one that bridges the gap between cosmetic haircare and clinical scalp therapy.
Ingredient Hierarchy: What Separates Effective Hair Regrowth Treatment from Marketing
Not all actives are equal and not all formulations deliver them effectively. A hair regrowth treatment should be evaluated on three criteria: penetration, concentration, and synergy. Rosemary oil is a good example. A 2015 randomised comparative trial published in SkinMed found that rosemary oil applied over six months produced hair count increases comparable to 2 percent minoxidil. But this only works when the rosemary extract is formulated to remain on the scalp long enough to absorb. Biotin operates differently — it reinforces the keratin matrix that forms the physical structure of each strand, making it essential in any hair strengthening shampoo. Hydrolysed lupine protein fills a third role by bonding to micro-fractures in the hair cuticle, physically reducing the breakage that makes thinning visible. When these three mechanisms work in concert — follicle stimulation, structural reinforcement, and cuticle repair — the result is a genuine scalp treatment for hair loss rather than a cosmetic illusion.
Why Shampoo Alone Is Not Enough: The Case for a Complete System
The scalp is only in contact with shampoo for two to three minutes per wash. That is a narrow window for active delivery. This is precisely why leading trichologists recommend a layered approach. A hair growth shampoo opens the cuticle and deposits the first wave of actives. A conditioner seals them in while adding structural proteins that create immediate hair thickening. A hair density serum or overnight hair growth serum then provides sustained release of nutrients during the eight to ten hours of sleep when cell turnover and follicular activity peak. This three-tier system is the basis of every credible natural hair thickening treatment protocol used in clinical settings. For men, a complete hair growth kit for men removes the complexity of assembling individual products and ensures the correct ratios of actives are applied at each stage.
The Female Hair Loss Gap
Women's hair loss has been historically underserved by the industry. Most early hair loss solutions were developed for male pattern baldness and then remarketed to women without reformulation. The result is products that are either too aggressive for the female scalp or too weak to produce meaningful change. A shampoo for thinning hair women actually benefit from needs to account for hormonal fluctuations, the impact of pregnancy and breastfeeding on nutrient stores, the damage caused by colouring and heat styling, and the increased sensitivity that often accompanies female pattern thinning around the temples and parting line. Gentle does not mean ineffective — it means the formulation respects the biology while still delivering active concentrations that produce visible improvement in hair density and retention over a 90-day cycle.
How to Evaluate Hair Loss Products Before You Buy
The UK market is saturated with hair thickening products making claims they cannot substantiate. Before investing in any thinning hair treatment, apply three tests. First, check whether the active ingredients have peer-reviewed research supporting their use for hair. Caffeine, rosemary, biotin, and lupine protein all do. Most proprietary blends with trademarked names do not. Second, look at the brand's track record. A company that has sold over five million units and holds a Queen's Award for Enterprise has been subject to a level of scrutiny that newer brands have not. Third, read reviews from verified purchasers who have used the product for at least three months — hair operates on a cycle, and any honest hair regrowth treatment will set that expectation rather than promising overnight transformation. The best natural hair growth products earn loyalty through transparency and consistent results, not aggressive marketing.
Purple Shampoo for Blonde, Bleached & Grey Hair
Watermans Tone Me® is a sulphate-free, salon-grade purple shampoo created to neutralise unwanted yellow and brassy tones while caring for hair that's been lightened, bleached or colour-treated. It's made for blondes who want clean, cool tones — without compromising hair condition.
Infused with niacinamide, rosemary extract and caffeine to support hair that feels stronger and more resilient from root to tip. Botanicals such as allantoin, willow bark and white tea leaf extract help calm the scalp, improve comfort and protect hair from everyday environmental stress.
Toning + Hair Care in One
Here's what sets Tone Me® apart from an ordinary purple shampoo: it's built on the same scalp-and-strength actives as our best-selling Grow Me® hair growth shampoo — rosemary, caffeine, niacinamide and allantoin. So while you're correcting brassiness, you're also feeding your hair the ingredients that support strength and a healthy scalp. You don't miss out on hair care just because you need to tone — and if you ever want a dedicated hair growth routine, Grow Me® is right there.
Key Benefits
- Neutralises yellow and brassy tones in blonde, silver, grey and bleached hair
- Restores brightness and clarity to dull or brassy-looking blonde shades
- Ideal for maintaining blonde human hair extensions, including light and 613 tones
- Delivers a fresh, salon-finish look at home
- Supports hair strength, condition and manageability with regular use
- Helps hair feel smoother, stronger and more polished over time
- Antioxidant-rich botanical extracts support scalp comfort
- Sulphate-free and suitable for colour-treated or sensitive scalps
Who It’s For
Perfect for anyone with blonde, silver, grey, bleached or highlighted hair who wants to maintain cool, clean tones while keeping hair soft, healthy-looking and well cared for. Also ideal for those wearing blonde human hair extensions, and for blondes who care about hair strength and scalp health, not just colour.
Key Ingredients
- Violet toning pigment: Neutralises yellow and brassy tones for cooler, brighter blonde.
- Niacinamide (Vitamin B3): Known for improving hair condition and manageability.
- Rosemary Extract: Researched for supporting scalp comfort and the appearance of hair growth.
- Caffeine: Studied for refreshing and energising the scalp at the surface.
- Willow Bark & White Tea Leaf Extract: Antioxidant-rich botanicals that help protect against everyday environmental stress.
- Allantoin: Helps soothe and comfort the scalp.
How to Use
Apply to wet hair and massage through evenly. Leave for 2–3 minutes for subtle toning, or up to 5 minutes for stronger neutralisation, then rinse thoroughly. Use once or twice a week as part of your regular wash routine. For best results, follow with Watermans Masque Me to restore moisture and softness.
Tip: leave it on longer if your hair is noticeably brassy; rinse sooner if you want subtler toning.
Did You Know?
- Blonde goes brassy because of "warm" pigment. As toner fades, underlying yellow/orange tones show through — purple sits opposite yellow on the colour wheel, so it cancels it out.
- It's a purple shampoo with hair-growth actives. Most toning shampoos only correct colour — Tone Me® also carries the rosemary, caffeine and niacinamide found in Grow Me®.
- Timing controls the result. 2–3 minutes for a subtle refresh, up to 5 for heavy brassiness.
- Most purple shampoos are drying. Toning pigments can be harsh, which is why Tone Me® pairs them with conditioning botanicals to keep hair soft.
- It's a lifesaver for blonde extensions. 613 and light tones go yellow first — regular toning keeps them matching your own hair.
Purple Shampoo FAQs
How often should I use it?
Once or twice a week is plenty to keep brassiness away. Daily use isn't needed and can over-tone.
How long do I leave it on?
2–3 minutes for subtle toning, up to 5 minutes for stronger neutralisation. The brassier the hair, the longer you leave it.
Will it dry my hair out like other purple shampoos?
It's formulated to avoid that — sulphate-free with conditioning botanicals so you get the tone correction without the straw texture.
Does it really contain hair-growth ingredients?
Yes — it shares the rosemary, caffeine, niacinamide and allantoin found in Grow Me®, so it supports scalp comfort and hair strength while it tones. It's a cosmetic shampoo, not a medical treatment.
Can I use it on grey, silver or extensions?
Yes — ideal for blonde, silver, grey, platinum, highlighted and bleached hair, and for blonde human hair extensions.
Is it vegan and cruelty-free?
Yes — sulphate-free, paraben-free, palm oil-free, vegan, cruelty-free, and made in the UK.
Why Choose Watermans
- British-made luxury haircare trusted by salons and stylists
- Formulated without sulphates, parabens or harsh chemicals
- Vegan and cruelty-free
TESTED - PROVEN - TRUSTED
All testimonials are by real people and may not reflect the typical purchaser’s experience and are not intended to represent or guarantee that anyone will achieve the same or similar results.
Grow Me Consumer Study
*Claims data based on a study of 104 Females and 18 Males using a blank label
unbranded bottle of Grow Me Shampoo 4 times per week for 3 months.
Full report available on request to Dr's and Government departments only.
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