Tone Me Purple Shampoo 250ml Sulphate Free - For Blonde Bleached and Grey Hair

Purple Shampoo for Blonde, Bleached & Grey Hair

Watermans Tone Me® is a sulphate-free, salon-grade purple shampoo created to neutralise unwanted yellow and brassy tones while caring for hair that's been lightened, bleached or colour-treated. It's made for blondes who want clean, cool tones — without compromising hair condition.

Infused with niacinamide, rosemary extract and caffeine to support hair that feels stronger and more resilient from root to tip. Botanicals such as allantoin, willow bark and white tea leaf extract help calm the scalp, improve comfort and protect hair from everyday environmental stress.

Toning + Hair Care in One

Here's what sets Tone Me® apart from an ordinary purple shampoo: it's built on the same scalp-and-strength actives as our best-selling Grow Me® hair growth shampoo — rosemary, caffeine, niacinamide and allantoin. So while you're correcting brassiness, you're also feeding your hair the ingredients that support strength and a healthy scalp. You don't miss out on hair care just because you need to tone — and if you ever want a dedicated hair growth routine, Grow Me® is right there.

Key Benefits

• Neutralises yellow and brassy tones in blonde, silver, grey and bleached hair
• Restores brightness and clarity to dull or brassy-looking blonde shades
• Ideal for maintaining blonde human hair extensions, including light and 613 tones
• Delivers a fresh, salon-finish look at home
• Supports hair strength, condition and manageability with regular use
• Helps hair feel smoother, stronger and more polished over time
• Antioxidant-rich botanical extracts support scalp comfort
• Sulphate-free and suitable for colour-treated or sensitive scalps

Who It’s For

Perfect for anyone with blonde, silver, grey, bleached or highlighted hair who wants to maintain cool, clean tones while keeping hair soft, healthy-looking and well cared for. Also ideal for those wearing blonde human hair extensions, and for blondes who care about hair strength and scalp health, not just colour.

Key Ingredients

• Violet toning pigment: Neutralises yellow and brassy tones for cooler, brighter blonde.
• Niacinamide (Vitamin B3): Known for improving hair condition and manageability.
• Rosemary Extract: Researched for supporting scalp comfort and the appearance of hair growth.
• Caffeine: Studied for refreshing and energising the scalp at the surface.
• Willow Bark & White Tea Leaf Extract: Antioxidant-rich botanicals that help protect against everyday environmental stress.
• Allantoin: Helps soothe and comfort the scalp.

How to Use

Apply to wet hair and massage through evenly. Leave for 2–3 minutes for subtle toning, or up to 5 minutes for stronger neutralisation, then rinse thoroughly. Use once or twice a week as part of your regular wash routine. For best results, follow with Watermans Masque Me to restore moisture and softness.

Tip: leave it on longer if your hair is noticeably brassy; rinse sooner if you want subtler toning.

Did You Know?

• Blonde goes brassy because of "warm" pigment. As toner fades, underlying yellow/orange tones show through — purple sits opposite yellow on the colour wheel, so it cancels it out.
• It's a purple shampoo with hair-growth actives. Most toning shampoos only correct colour — Tone Me® also carries the rosemary, caffeine and niacinamide found in Grow Me®.
• Timing controls the result. 2–3 minutes for a subtle refresh, up to 5 for heavy brassiness.
• Most purple shampoos are drying. Toning pigments can be harsh, which is why Tone Me® pairs them with conditioning botanicals to keep hair soft.
• It's a lifesaver for blonde extensions. 613 and light tones go yellow first — regular toning keeps them matching your own hair.

Purple Shampoo FAQs

How often should I use it?
Once or twice a week is plenty to keep brassiness away. Daily use isn't needed and can over-tone.

How long do I leave it on?
2–3 minutes for subtle toning, up to 5 minutes for stronger neutralisation. The brassier the hair, the longer you leave it.

Will it dry my hair out like other purple shampoos?
It's formulated to avoid that — sulphate-free with conditioning botanicals so you get the tone correction without the straw texture.

Does it really contain hair-growth ingredients?
Yes — it shares the rosemary, caffeine, niacinamide and allantoin found in Grow Me®, so it supports scalp comfort and hair strength while it tones. It's a cosmetic shampoo, not a medical treatment.

Can I use it on grey, silver or extensions?
Yes — ideal for blonde, silver, grey, platinum, highlighted and bleached hair, and for blonde human hair extensions.

Is it vegan and cruelty-free?
Yes — sulphate-free, paraben-free, palm oil-free, vegan, cruelty-free, and made in the UK.

Why Choose Watermans

• British-made luxury haircare trusted by salons and stylists
• Formulated without sulphates, parabens or harsh chemicals
• Vegan and cruelty-free