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Over 5 million bottles sold since 2012
Visible results in 90 days
14 years of proven results
Clinically tested active ingredients

The Male Grooming Kit – Built for Men Who Expect More

Sale price£76.95 GBP

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Single

£76.95 GBP

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2 Bottles

£153.90 GBP£138.51 GBP

3 Bottles

£230.85 GBP£191.61 GBP

Mix & match any products in your cart — 2 items save 10% or 3 items save 17% automatically
Over 5 million Grow Me Shampoo bottles sold since 2012
Winner of the Queen's Award for Enterprise — the only UK haircare brand to hold this honour
Trusted by trichologists and doctors worldwide
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COMPLETE YOUR ROUTINE

TOP SELLER
GrowPro Hair Growth Gummies – Hair, Skin & Nails Vitamins (Sugar-Free)

GrowPro Hair Growth Gummies – Hair, Skin & Nails Vitamins (Sugar-Free)

STEP 2Boost from within

£22.95 GBP

Leave-In Hair Density Serum – Overnight Scalp Elixir

Leave-In Hair Density Serum – Overnight Scalp Elixir

STEP 3Treatment serum

£25.50 GBP

Camellia & Black Castor Hair & Body Oil – Hydration, Shine & Blow-Out Styling

Camellia & Black Castor Hair & Body Oil – Hydration, Shine & Blow-Out Styling

STEP 4Nourish & shine

£24.95 GBP

Masque Me - Repairing Treatment Hair Growth Mask for maximum hydration

Masque Me - Repairing Treatment Hair Growth Mask for maximum hydration

STEP 5Weekly deep treatment

£24.95 GBP

Lashology® 15ml Advanced Lash Growth Mascara

Lashology® 15ml Advanced Lash Growth Mascara

STEP 6Lash growth bonus

£24.99 GBP

Sarah Sullivan

“Waterman’s products offer a great foundation for clients struggling with thinning or fragile hair. I’ve noticed real improvements in both my own hair and my clients, from stronger strands to healthier scalp condition with consistent use.”

Sarah Sullivan, Certified Trichologist, Sheffield, UK

Trichology Clinic

Dr Anthony Pearce

"Quality dedicated hair growth treatments such as the Watermans 'Grow Me' range is an excellent starting point to consider. Diligent use for 3-4 months can see a reduction in hair thinning and the hope of healthier hair growth."

Dr Anthony Pearce, Specialist Trichologist, Oatley, Australia

Anthony Pearce Trichology

Dr Nick Fisherman

"Watermans products have been a lifesaver for almost everyone of our clients and patients, they are sulfate free, no dangerous chemicals to harm people's hair and they are very rich in lots of good stuff such as Biotin, Caffeine, Rosemary, Niacinamide, Argan oil and more importantly they possess DHT blocking properties, Watermans shampoo has helped hundreds of my patients including myself and my wife."

Dr Nick Fisherman, Specialist Trichologist, Wyndham, Australia

Hair & Skin Club

Not sure what to buy? Ask me anything — about your hair, my life, or how I started Watermans. I can even add products to your basket for you.

Most men don't have a grooming routine. They have a random collection of products that don't talk to each other.

A supermarket shampoo bought in a meal deal. A three-year-old bottle of body wash. A moisturiser borrowed from a partner two flats ago. No plan, no system — just whatever's left in the cupboard.

That's fine in your twenties. It stops working somewhere around thirty-five, when thinning starts, skin loses its rebound, and rolling out of bed looking sharp stops being a given.

The Watermans Male Grooming Kit is the fix — a complete, coordinated four-product system for men who've realised that looking put-together is a discipline, not an accident. From the only UK haircare brand to win the Queen's Award for Enterprise.

What's in the kit

  • Grow Me® Shampoo — a strength-first shampoo that supports thicker-looking, healthier-feeling hair, reduces breakage at the root and leaves hair looking fuller with consistent use.
  • Camellia & Black Castor Hair & Body Oil — honestly, it's something special. A few drops smooth and add gloss to hair, soften skin, and you can even add a few to a warm bath for a full-body soak. Rub it over tattoos and they look incredible — deeper, sharper and more vivid. Got a beard? It leaves it soft, shining and radiant.
  • Grow More® Elixir — a leave-in overnight scalp serum applied to thinning or lower-density areas to support fuller-looking hair between washes.
  • Moisturise Me® Cream — a hard-working hydrator that's brilliant on rough working hands and dry faces, helps plump and soften the look of fine lines, and even makes tattoos look sharper and more vivid.

Why the system works

Four products, one routine — each chosen to work with the others, not fight them. Hair, scalp, skin and beard all handled by the same coordinated, professional-grade approach trusted by salons across the UK.

Who it's for

  • Men in their thirties, forties and fifties noticing early thinning or density loss
  • Blokes who want hair, scalp, skin and beard handled without a 12-step routine
  • Guys upgrading from supermarket shampoo to something that actually does the job
  • Anyone buying a grooming gift for a partner, brother, dad or mate who's due an upgrade

The daily routine

  • Wash with Grow Me® Shampoo (leave on 3–4 minutes)
  • Work a few drops of the Hair & Body Oil through hair, beard, onto skin or tattoos — or add to a bath
  • Apply Grow More® Elixir to the scalp at night, on the areas that need it
  • Apply Moisturise Me® Cream to face and hands, morning and night

Invest in yourself. Look sharp. Feel in control.

Sulphate-free. Paraben-free. Palm oil-free. Vegan. Cruelty-free. Made in the UK.

Biotin (Vitamin B7)

Biotin (Vitamin B7)

Caffeine

Caffeine

Argan Oil

Argan Oil

Niacinamide

Niacinamide (Vitamin B3)

Allantoin

Allantoin

Vitamins

Vitamins

Coconut Oil

Coconut Oil

Castor Oil

Castor Oil

Shea Butter

Shea Butter

Aloe Vera

Aloe Vera

Hair Growth Shampoo: What Dermatologists Want You to Know

The average human head loses between 50 and 100 hairs per day. When that number creeps higher, it is not always genetics — it is often a signal that the scalp environment has deteriorated. A clinically informed hair growth shampoo addresses this by restoring the conditions that follicles need to function at full capacity. The hair growth cycle consists of three phases: anagen, catagen, and telogen. Effective thinning hair treatment works by extending the anagen phase and reducing premature entry into telogen, which is the resting phase where shedding occurs. Ingredients like caffeine have been shown in published dermatological studies to prolong anagen by counteracting the effects of 5-alpha reductase and testosterone at the follicular level. This is why ingredient selection matters far more than brand promises.

The UK Hair Loss Crisis in Numbers

According to the NHS, androgenetic alopecia affects approximately 50 percent of men over 50 and 50 percent of women over 65 in the United Kingdom. But the conversation around hair loss solutions has shifted dramatically in the past decade. Younger demographics — women in their twenties and thirties dealing with postpartum shedding, iron deficiency, and stress-related telogen effluvium — now represent the fastest-growing segment seeking hair thickening products. The demand for non-pharmaceutical, natural hair growth products has surged because people want results without the side effects associated with finasteride or the inconvenience of topical minoxidil. The best shampoo for hair growth in this new landscape is one that bridges the gap between cosmetic haircare and clinical scalp therapy.

Ingredient Hierarchy: What Separates Effective Hair Regrowth Treatment from Marketing

Not all actives are equal and not all formulations deliver them effectively. A hair regrowth treatment should be evaluated on three criteria: penetration, concentration, and synergy. Rosemary oil is a good example. A 2015 randomised comparative trial published in SkinMed found that rosemary oil applied over six months produced hair count increases comparable to 2 percent minoxidil. But this only works when the rosemary extract is formulated to remain on the scalp long enough to absorb. Biotin operates differently — it reinforces the keratin matrix that forms the physical structure of each strand, making it essential in any hair strengthening shampoo. Hydrolysed lupine protein fills a third role by bonding to micro-fractures in the hair cuticle, physically reducing the breakage that makes thinning visible. When these three mechanisms work in concert — follicle stimulation, structural reinforcement, and cuticle repair — the result is a genuine scalp treatment for hair loss rather than a cosmetic illusion.

Why Shampoo Alone Is Not Enough: The Case for a Complete System

The scalp is only in contact with shampoo for two to three minutes per wash. That is a narrow window for active delivery. This is precisely why leading trichologists recommend a layered approach. A hair growth shampoo opens the cuticle and deposits the first wave of actives. A conditioner seals them in while adding structural proteins that create immediate hair thickening. A hair density serum or overnight hair growth serum then provides sustained release of nutrients during the eight to ten hours of sleep when cell turnover and follicular activity peak. This three-tier system is the basis of every credible natural hair thickening treatment protocol used in clinical settings. For men, a complete hair growth kit for men removes the complexity of assembling individual products and ensures the correct ratios of actives are applied at each stage.

The Female Hair Loss Gap

Women's hair loss has been historically underserved by the industry. Most early hair loss solutions were developed for male pattern baldness and then remarketed to women without reformulation. The result is products that are either too aggressive for the female scalp or too weak to produce meaningful change. A shampoo for thinning hair women actually benefit from needs to account for hormonal fluctuations, the impact of pregnancy and breastfeeding on nutrient stores, the damage caused by colouring and heat styling, and the increased sensitivity that often accompanies female pattern thinning around the temples and parting line. Gentle does not mean ineffective — it means the formulation respects the biology while still delivering active concentrations that produce visible improvement in hair density and retention over a 90-day cycle.

How to Evaluate Hair Loss Products Before You Buy

The UK market is saturated with hair thickening products making claims they cannot substantiate. Before investing in any thinning hair treatment, apply three tests. First, check whether the active ingredients have peer-reviewed research supporting their use for hair. Caffeine, rosemary, biotin, and lupine protein all do. Most proprietary blends with trademarked names do not. Second, look at the brand's track record. A company that has sold over five million units and holds a Queen's Award for Enterprise has been subject to a level of scrutiny that newer brands have not. Third, read reviews from verified purchasers who have used the product for at least three months — hair operates on a cycle, and any honest hair regrowth treatment will set that expectation rather than promising overnight transformation. The best natural hair growth products earn loyalty through transparency and consistent results, not aggressive marketing.

Male grooming kit gift for men – Watermans hair, beard and skin set
The Male Grooming Kit – Built for Men Who Expect More Sale price£76.95 GBP