Shampoo and conditioner in the shower, Grow More® Elixir on the scalp overnight. The complete three-step routine that reduces hair loss and increases hair density*, built around the shampoo tested on 122 people for three months.
The 90 Day Money Back Guarantee. Use as directed and if you are not happy, we will refund you. How it works Safety-assessed, stability- and preservation-tested in UK labs. Read the science.
Real improvements in both my own hair and my clients, from stronger strands to healthier scalp condition with consistent use.
Sarah Sullivan · Certified Trichologist, UK Trichology Clinic, Sheffield
Quality dedicated hair growth treatments such as the Watermans Grow Me range is an excellent starting point to consider. Diligent use for 3 to 4 months can see a reduction in hair thinning and the hope of healthier hair growth.
Dr Anthony Pearce · Specialist Trichologist, Anthony Pearce Trichology, Australia
Watermans products have been a lifesaver for almost every one of our clients. Sulphate free, with no harsh chemicals, and rich in beneficial ingredients such as biotin, caffeine, rosemary, niacinamide and argan oil.
Dr Nick Fisherman · Specialist Trichologist, Hair & Skin Club, Australia
Caffeine
Biotin
Rosemary
Niacinamide
Lupine protein
Argan oil
AllantoinHair does not change in one month. It grows around 1cm a month, and our 122-person study ran for three months. A subscription delivers a fresh set every 30 days at 15% off with free UK shipping, so you never run out mid-routine.
Pause, skip or cancel in two clicks from your account. If it is working, why would you stop?
Grow Me® Shampoo: massage into a wet scalp and leave it on for 3 to 4 minutes so the formula can work on the follicles, then rinse. Feel the tingle? That is our seven-ingredient formula getting to work. Most people feel the tingle for a few minutes. It is completely normal, and it is why you leave it on for 3 to 4 minutes. Four washes a week is what the study used.
Condition Me®: on the lengths and ends after every wash, rinse.
Grow More® Elixir: a powerful formula that works best while you sleep. Put a few drops on all your problem areas before bed, no rinsing. Customers tell us the feedback on this one is amazing. One bottle of each lasts about 30 days.
Caffeine-only shampoos do not work. Grow Me® works as a team, in every wash:
Never with sulphates, parabens or palm oil. The shampoo is vegan. Cruelty-free. Made in the UK.
Month 1: scalp feels deep-cleaned and refreshed. Hair feels softer and detangles more easily.
Month 2: fewer snapped strands on your brush and pillow. Lengths feel stronger and look shinier.
Month 3: hair looks fuller and feels thicker as less of it breaks. Keep going to keep the result.
Grow Me® Shampoo: Aqua (Water), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Chloride, Disodium Laureth Sulfosuccinate, Acrylates Copolymer, Phenoxyethanol, Polyquaternium-10, Parfum (Fragrance), Citric Acid, PEG-150 Pentaerythrityl Tetrastearate, Hydrolyzed Lupine Protein, Polyquaternium-7, Argania Spinosa (Argan) Kernel Oil, Allantoin, Sodium Hydroxide, Niacinamide, Caffeine, PEG-6 Caprylic/Capric Glycerides, Sodium Starch Octenyl Succinate, Tetrasodium EDTA, Maltodextrin, Styrene/VP Copolymer, Calcium Pantothenate, Silicone Quaternium-22, Ethylhexylglycerin, Sodium Benzoate, Sodium Ascorbyl Phosphate, Dipropylene Glycol, Polyglyceryl-3 Caprate, Glycerin, Tocopheryl Acetate, Pyridoxine HCL, Rosmarinus Officinalis (Rosemary) Leaf Extract, Palmitamidopropyltrimonium Chloride, Propylene Glycol, Biotin, Silica, Sorbic Acid, Potassium Sorbate
Condition Me® Conditioner: Aqua (Water), Glycerin, Cetearyl Alcohol, Butyrospermum Parkii (Shea) Butter, Propylene Glycol, Cetrimonium Chloride, Behentrimonium Chloride, Phenoxyethanol, Polyquaternium-37, Cholesterol, Panthenol, Olea Europaea (Olive) Fruit Oil, Propylene Glycol Dicaprylate/Dicaprate, Phenyltrimethicone, Parfum (Fragrance), Hydrolyzed Lupine Protein, Dimethicone, Hydroxyethylcellulose, Isopropyl Alcohol, PPG-1 Trideceth-6, Caffeine, Ethylhexylglycerin, Tetrasodium EDTA, Hexyl Cinnamal, Acrylates/Stearyl Methacrylate Copolymer, C10-11 Isoparaffin, Linalool, Sorbitan Oleate, Limonene, Rosmarinus Officinalis (Rosemary) Leaf Extract, Laureth-4, Laureth-23, Citric Acid, Salicylic Acid, Potassium Sorbate, Sodium Benzoate
Grow More® Elixir: see the full list on the elixir page.
Free UK shipping on orders over £45, so the Boost Set always ships free. Dispatched from the UK.
Subscriptions renew every 30 days. Pause, skip, change the date or cancel from your account in two clicks. No phone calls, no emails to chase.
Use as directed and if you are not happy, we will refund you. How it works
Going through menopause? The Menopause Kit adds Allevi8® and Moisturise Me® to the full routine. Or start with two steps and add the elixir later. Every option below starts with Grow Me®.
Grow Me® Shampoo, Condition Me® and Grow More® Elixir, with Allevi8® and Moisturise Me®. Inside and out, through menopause
Ships free in the UK.
Shampoo in the shower, elixir overnight. The day and night routine
Cancel in two clicks from your account. No fees.
The two-step daily routine. Shampoo for the scalp, conditioner for the lengths
Cancel in two clicks from your account. No fees.
Whether you buy today or not, here is our advice after 14 years: upgrade your wash-and-go routine. Watermans shampoo needs at least 3 minutes on your scalp to work as intended.
The 90 Day Money Back Guarantee. Use as directed and if you are not happy, we will refund you. How it works
Add to your basket with one tap. Every product below is made in the UK, sulphate-free and designed to work alongside Grow Me® Shampoo.
Masque Me® Repairing Hair Mask
Weekly deep repair for dry or damaged lengths, with the same hair growth ingredients as Grow Me®
Camellia & Black Castor Hair Oil
For your hair, skin and bath. Cuts drying time by up to 50% and leaves skin deeply hydrated
Protect Me® Leave-In Conditioner & Heat Spray
Stops heat, colour, chlorine and sun damage. Spray in before every heat tool
Hair, skin and nails vitamins. Biotin and zinc contribute to the maintenance of normal hair
122 people used unbranded Grow Me® Shampoo four times a week for three months. Here is what they said. See every result.
Why people trust Watermans
PETABusiness FriendPick what you want answered. Tap a video to play with sound.
Every photo below was uploaded by the customer with their verified review. We have trimmed some quotes for length. Results vary from person to person.
50 days inCustomer's own photo“After 50 days I am very pleased. My hair might not feel thicker in a ponytail but it looks thicker and you can't see my scalp through my hair any more. I have ordered my second bottle to carry on for the recommended 3 months.”
7 weeks inCustomer's own photo“I've been using this shampoo and conditioner for about 6 to 7 weeks due to my hair randomly thinning. The improvement I've seen already is amazing. My confidence with my hair is much better and I've since purchased the set again and the hair mask.”
7 months inCustomer's own photo“I've been using this shampoo and conditioner for 6 to 7 months now and the difference in my hair is amazing. The condition of my coloured blonde hair is amazing, no breakage, super soft. I love it that much I bought the salon size in both.”
Long-term userCustomer's own photo“Rapid weight loss after surgery caused dramatic hair loss. I truly thought I was going to go bald. Then I discovered Watermans and won't use any other shampoo and conditioner. My hair is in beautiful condition, it's thicker than ever and I couldn't be happier.”
First weekCustomer's own photo“I haven't been using this product for a week yet and I'm already seeing improvement. My hair is fuller, it's glossy. I also have scalp psoriasis and it hasn't bothered me at all since I've been using this product.”
2 years inCustomer's own photo“I have been using Watermans for over 2 years and the proof is in my photos. I was a tape hair extension person for years so my hair was damaged and short with ratty ends. Now everyone asks me what I use.”
Repeat buyerCustomer's own photo“I had very thin hair before this shampoo. My hair is so healthy and thick now. I don't want to use any other shampoo but Grow Me.”
Most hair loss shampoos are a caffeine shampoo with a nice label. A supermarket shampoo is detergent and perfume. Grow Me® puts seven actives on your scalp for 3 to 4 minutes, every wash, and was tested on 122 people for three months.
If it is working, why would you stop?
*Based on an independent three-month consumer study of 122 people. See the note at the bottom of the page.
| Grow Me® Shampoo | Caffeine-only shampoo | Supermarket shampoo | |
|---|---|---|---|
| Reduces hair loss* | ✓ | ✕ | ✕ |
| Increases hair density, fuller-looking hair* | ✓ | ✕ | ✕ |
| Actives in every wash | Seven | One | None |
| Sulphate-free, no harsh detergents | ✓ | ✕ Usually not | ✕ |
| Left on the scalp so the actives can work | 3 to 4 minutes | ✕ Rinse off | ✕ Rinse off |
| Thicker, stronger, longer-looking hair* | ✓ | ✕ | ✕ |
| Tested on 122 people for three months | ✓ | ✕ | ✕ |
| Recommended by trichologists and hair loss surgeons | ✓ | ✕ | ✕ |
| Cruelty-free, and funds the fight against animal testing | ✓ | Varies | Varies |
| Made in the UK, Queen's Award winner | ✓ | ✕ | ✕ |
| Since 2012, 6.5 million bottles sold | ✓ | ✕ | ✕ |
| 90 Day Money Back Guarantee | ✓ | ✕ | ✕ |
£53.40£45.39 a delivery · £1.51 a day
The complete routine, delivered before you run out. Use all three together for optimal results and give it the full 90 days.
Real improvements in both my own hair and my clients, from stronger strands to healthier scalp condition with consistent use.
Trichologists see hair loss every day, and the ones who recommend Watermans do it for a simple reason: a sulphate-free wash that puts seven actives on the scalp for 3 to 4 minutes, and clients who come back with hair that looks and feels fuller. Hair loss surgeons stock it for their patients too.
Caffeine-only shampoos do not work. If caffeine alone grew hair, every coffee company would sell shampoo. Grow Me® works as a team: caffeine wakes up the scalp and stimulates the follicles during the 3 to 4 minutes the shampoo sits on your head, and that is what lets the others get to work. Biotin, rosemary, niacinamide and lupine protein go in. Allantoin calms the scalp. Argan oil does its own job on the strand. Some of these have been used on hair for thousands of years. All seven, every wash.
For the formula to work, leave it on the scalp for 3 to 4 minutes before washing out.
What it does for your hair and scalp
I lost half my hair due to weight loss medication and rapid weight loss. I started taking this stuff and my hair started to regrow within 3 months. I'm now about 7 or 8 months using the shampoo and hair oil daily and the regrowth has been amazing. I don't normally leave reviews, but wanted people to see a real comment from someone who isn't a bot.
I’ve been using the shampoo, conditioner and elixir for 12 weeks now and I’m a believer!! I knew I was losing a lot of hair but it was frightening seeing how much came out when I combed the conditioner through. Over the weeks this has become less and by using all 3 products I definitely have regrowth.
It was strange leaving the shampoo on to start with, however - trust the process x
After going through telogen effluvium I lost a lot of hair around the front of my head, and overall thinning. I have been using Waterman's for around 2 months now and the results are incredible. My hair overall feels healthier, stronger and thicker since using it. It’s an absolute miracle. This picture is 3 weeks difference where I have been applying the serum. Thank you Watermans🙏🏻
I’m 36 have 2 kids and from thick hair my hair thinned so much and I lost it! After going through a lot of stress I was Litrally left with very little hair(sadly I don’t have pictures) but the amount of hair loss was crazy I stopped washing my hair I stopped brushing my hair just to avoid the fair of hair loss! I done extensive research to all products use everything I can think of then stumbled across this!! The pictures below are the weeks of hair loss from week 1 untill week5 and now litrally couple of strands! I used the oil daily and the spray every night before bed!! I need to add to this something is happening with my white hair I can’t tell exactly what but I have taken a picture now and will continue to see what’s happening! Already recommended to family
Absolutely love love watermans products. Struggling with my mental health means I pick my scalp at times. Which resulted in hair loss. Changing my habits and using both the shampoo, conditioner and leave in spray, my confidence has come back. and in my 30s I’m finally feeling the best I’ve felt for a very long time. Big loves. X
I am a young mum and have used the Grow Me shampoo and conditioner for just over a month, the transformation is beyond amazing!! Thank you for giving me the confidences I lost x
I brought this after reading so many good reviews, obviously was nervous as I have spent so much money on other products trying to help my thinning hair.
I started this and a hair vitamin and will never not look back. My results speak for its self X
I have a thyroid issue which means my hair falls out and is slow to grow... I get married in 3 weeks and wanted longer thicker hair if for nothing else than to have something for the extensions to hold onto! The first picture in the black jersey was taken July 7th 2022. The second picture I took today (Sept 6th 2022) I still have 2 and a half weeks till the wedding... I would say mission accomplished!
*Watermans products are classified as cosmetic products - review has been edit to comply with cosmetic advertising requirements*
Pinar's review - "I am someone who has *medical word removed* and had *medical word removed* treatments. With the first course of treatment I lost all my hair.
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I was excited about this product after reading the reviews. I used it from April to end of June and I am outstanded- My hair feels much thicker and looks like it has more volume.
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Product smells divine and makes my hair soft to touch, even though I have peroxided it. Love this product and will continue to buy. You won't be disappointed. The bottles were smaller then I was hoping but a little bit goes a long way.
I took the after photo about 65 days after I started using the shampoo, conditioner and elixir. I have to admit, I was pretty surprised when I compared it to the before photo. I really don't know what else I need to say. I think the photos speak volumes.
I was growing my hair back from balding to full coverage. With only 2 months worth of use I noticed a great change in the texture of my hair.
Using the shampoo daily and the elixir nightly my hair feel thicker this encouragement to continue.
My hair continues to change even in just the last 2 weeks since my video/photos. Very happy.
The perfect shampoo, which has a herbal scent. Stimulates hair growth, nourishes, and conditioner which is great. Since I have had a PCOS problem for 12 years, my hair fell out, until I discovered Watermans products. My recommendation, for these products.
The perfect shampoo, which has a herbal scent. Stimulates hair growth, nourishes, and conditioner which is great. Since I have had a PCOS problem for 12 years, my hair fell out, until I discovered Watermans products. My recommendation, for these products.
Been using the shampoo, conditioner and the elixir products for about 2 months now. I am definitely seeing improvement in my short baby hairs which I have been trying different products till now for so long. Can’t wait to see further improvement and growth in time to come. I do recommend.
Photos with me wearing stripe is the first photos then full black is recent comparison.
Been using the shampoo, conditioner and the elixir products for about 2 months now. I am definitely seeing improvement in my short baby hairs which I have been trying different products till now for so long. Can’t wait to see further improvement and growth in time to come. I do recommend
I love that shampoo doesn’t dry out my hair and gentle as well. Normally with other shampoo i have to use conditioner right after, but with this I don’t feel like i have to even though i still use the conditioner cause i love them both together.
The smell is lovely for both, a bit like men’s shampoo but very refreshing.
Not sure if my hair benefit anything from the dou or the supplements ive taken daily, but my hair feels stronger than ever. I’ll keep using 👌🏻
Right is now, I bleached my hair after 5 years, black hair is before
Been using the three product for 70 days and I see some results, my scalp is less visible. I'm very happy with the results!!
Hi Team
Thank you for the opportuniy to send you my feedback on this product. I have been using these religeously for almost 3 months according to the instructions. I use the shampoo and conditioner every 2nd night and I use the serum everynight.
I have attached a video taken 29th Sep before I started using this. And the last couple
photos taken tonight 22nd November. This was my 2nd order of these products, although the first time I used this I had a gap between the first order and the 2nd order due to shipping delays so I cant really say I've used this for almost 6 months.
With regards to results I think I see very little results but I am persistant and very optimistic to continue using these. I love the smell of these products so fresh and leaves hair so clean.
Kind Regards
Every Watermans formula is built on ingredients with their own test data, combined so they work on the scalp and the strand together.
Our actives are tested by the labs that make them. Our lupine protein was tested in the lab and on volunteers by our ingredient manufacturer. Caffeine, biotin, rosemary and niacinamide are among the most studied hair ingredients there are.
Our lupine protein is a trademarked active from our ingredient manufacturer: a hydrolysed lupine protein rich in peptides, trace elements and vitamins. It is in Grow Me® Shampoo and Grow More® Elixir.
Most shampoos lean on one hero ingredient. Grow Me® combines caffeine, biotin, rosemary, niacinamide, lupine protein, argan oil and allantoin, so the scalp and the strand are looked after in the same wash.
We have watched thousands of hair loss brands and products come and go, every one claiming to combat hair loss. Since 2012 Watermans has sold 6.5 million bottles, won a Queen's Award for Enterprise and run a three-month consumer study on 122 people. We are still standing. We must be doing something right.
Ingredient tests are carried out by the ingredient manufacturer. Our own three-month consumer study of Grow Me® covered 122 people.
More from the range
The complete kits if you want every step, salon sizes for the whole family, or the travel set to try it first. All made in the UK, all sulphate-free.
FAQs
Watermans products are cosmetics. They are not medicines and do not treat medical hair loss. If your hair is falling out suddenly, in patches, or you are worried, please see your GP or a trichologist first. Prices and review counts on this page were checked in November 2026.
Three products that work together: Grow Me® Shampoo (250ml) for the scalp, Condition Me® Conditioner (250ml) for the lengths, and Grow More® Elixir, a leave-in scalp treatment for overnight. The shampoo combines caffeine, biotin, rosemary, niacinamide, lupine protein, argan oil and allantoin. In an independent three-month study of 122 people, 83% said their hair looked fuller after using the shampoo.
Massage it into a wet scalp and leave it for 3 to 4 minutes so the actives have contact time, then rinse. Follow with Condition Me® on the lengths. Use it four to five times a week. In our study, 122 people used it four times a week for three months.
Used as directed, one Boost Set lasts about a month. The subscription sends a fresh set every 30 days at 15% off, with free UK shipping.
Hair grows on a slow cycle, so one bottle is enough to feel a cleaner scalp and softer hair, but not enough to judge fullness. One 250ml bottle used as directed lasts about a month. Our independent consumer study ran for three months, and the Watermans 90 Day Money Back Guarantee needs three bottles' use, which is why the plan delivers monthly.
The shampoo only sits on your scalp for 3 to 4 minutes. Grow More® Elixir stays on overnight, so the scalp gets attention between washes too. It is ideal if you cannot wash 4 to 5 times a week.
Yes. Grow Me® suits men and women of all hair types, including colour-treated, curly and Afro hair. It is sulphate-free and paraben-free, and it is made in the UK.
No shampoo can stop medical or genetic hair loss, and any brand that claims otherwise is overselling. A good shampoo reduces breakage and keeps the scalp in good condition, which helps the hair you have look fuller. If hair is falling out suddenly or in patches, see your GP first.
Yes. Grow Me® is a cosmetic, not a medicine. There are no drugs in any Watermans product, so there is nothing to prescribe and no prescription to renew. Seven cosmetic actives do the work: caffeine, biotin, rosemary, niacinamide, lupine protein, argan oil and allantoin. If you are already using a treatment from your GP or a pharmacist, ask them before adding anything new to your routine.
Yes. PETA lists Watermans as cruelty-free: neither our ingredients nor our finished products are tested on animals, and our suppliers follow the same standard. We have never tested on animals, anywhere, and never will.
We don't just avoid animal testing, we actively fund the fight against it. Watermans is a featured PETA UK Business Friend and donates to PETA's work against animal cruelty. You can check us on PETA's cruelty-free list.
Yes, at any time, from your online account, with a clear cancel button. No calls, no emails, no fees. You can also pause, skip a delivery or change how often it comes. Cancelling takes effect before the next scheduled payment.
Yes. Use as directed and if you are not happy, we will refund you. How it works. Subscriptions can be paused, skipped or cancelled from your account in two clicks.
The results come from using them. Grow Me® and Condition Me® are cosmetic products that reduce breakage and keep the scalp in good condition while you use them. Stop, and over a few months your hair gradually goes back to how it was. That is why most customers treat the routine as something they keep, not a one-off fix.
See your GP if hair falls out suddenly, in round patches, with an itchy or sore scalp, or if you are worried. Blood tests can check iron, thyroid and vitamin levels. A cosmetic shampoo works alongside medical advice, never instead of it.
A kiss of life for hair
*Based on an independent consumer study of 122 people (104 women, 18 men) who used unbranded Grow Me® Shampoo four times a week for three months. Most users said their hair loss had noticeably slowed down, they noticed less shedding and less hair loss when brushing, their hair density had increased, their hair looked fuller and healthier, and it felt thicker and stronger. Consumer perception results. Individual results vary. Watermans products are cosmetics, not medicines, and do not treat medical hair loss. Full study report available on request.
