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Over 5 million bottles sold since 2012
Visible results in 90 days
14 years of proven results
Clinically tested active ingredients

Masque Me - Repairing Treatment Hair Growth Mask for maximum hydration

Sale price£24.95 GBP

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Over 5 million Grow Me Shampoo bottles sold since 2012
Winner of the Queen's Award for Enterprise — the only UK haircare brand to hold this honour
Trusted by trichologists and doctors worldwide
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Sarah Sullivan

“Waterman’s products offer a great foundation for clients struggling with thinning or fragile hair. I’ve noticed real improvements in both my own hair and my clients, from stronger strands to healthier scalp condition with consistent use.”

Sarah Sullivan, Certified Trichologist, Sheffield, UK

Trichology Clinic

Dr Anthony Pearce

"Quality dedicated hair growth treatments such as the Watermans 'Grow Me' range is an excellent starting point to consider. Diligent use for 3-4 months can see a reduction in hair thinning and the hope of healthier hair growth."

Dr Anthony Pearce, Specialist Trichologist, Oatley, Australia

Anthony Pearce Trichology

Dr Nick Fisherman

"Watermans products have been a lifesaver for almost everyone of our clients and patients, they are sulfate free, no dangerous chemicals to harm people's hair and they are very rich in lots of good stuff such as Biotin, Caffeine, Rosemary, Niacinamide, Argan oil and more importantly they possess DHT blocking properties, Watermans shampoo has helped hundreds of my patients including myself and my wife."

Dr Nick Fisherman, Specialist Trichologist, Wyndham, Australia

Hair & Skin Club

Not sure what to buy? Ask me anything — about your hair, my life, or how I started Watermans. I can even add products to your basket for you.

Visible Difference · 3 Months

Fuller, thicker-looking hair with consistent use

For Her

Before and after comparison for women showing fuller thicker-looking hair after 3 months of Watermans use

For Him

Before and after comparison for men showing fuller thicker-looking hair after 3 months of Watermans use

Illustrative images. Results shown reflect typical customer outcomes reported in reviews. Individual results will vary depending on hair type, consistency of use and underlying causes of hair thinning.

"I lost half my hair due to Mounjaro and rapid weight loss. I started taking this stuff and my hair started to regrow within 3 months. The regrowth has been amazing."

— Verified buyer, England 🇬🇧

✓ Queen's Award For Enterprise ✓ Free UK Shipping Over £50 ✓ Trusted By 5 Million+ Customers ✓ 4.87/5 From 1,848+ Reviews

When your hair stops feeling like you — Masque Me® is how you get it back.

Lifeless. Thinning. Brittle. Dry. It doesn't happen overnight. It creeps up — after a pregnancy, through menopause, across months of colour damage, or a stressful period that quietly took its toll. You look in the mirror and the hair staring back isn't the hair you remember.

It's not just about hair. It's about confidence. Feeling visible. Feeling like yourself.
 

Masque Me® is the reset. A luxurious 8-in-1 deep conditioning mask that doesn't just treat your hair — it gives you back the version you used to love. From Watermans, the only UK haircare brand to win the Queen's Award for Enterprise.
 

Why Masque Me®

  • Supports hair growth — with rosemary, caffeine, and hydrolysed lupine protein to refresh the scalp and reinforce strands
  • Controls frizz — smooths unruly strands for a soft, sleek finish
  • Deep nourishment — penetrates each fibre to restore what daily life depletes
  • Strengthens damaged hair — reduces breakage over time with consistent use
  • Protects colour — locks in tone and vibrancy for colour-treated hair
  • Heat defence — shields against straighteners, dryers and curling tools
  • Purifying detox — clears scalp build-up that leaves hair dull and heavy
  • Liquid gloss finish — the high-shine, polished-glass look that's taken over TikTok and Instagram


Not just for the hair on your head

Masque Me® is also an exceptional beard treatment — softening coarse beard hair, controlling frizz, nourishing the skin underneath, and giving beards a healthy groomed shine. One tub, two rituals.
 

How to use

On hair: After shampooing, apply generously from mid-length to ends. Leave for 5-10 minutes for everyday care, or up to 20 minutes for intensive repair. Rinse thoroughly. Use once a week, or twice weekly if hair is heavily damaged, coloured, or heat-styled often.
 

On beards: Work a small amount through clean damp beard hair. Leave for 5-10 minutes. Rinse thoroughly. Use once or twice a week for softer, healthier, better-groomed beards.
 

Suitable for all hair types — especially colour-treated, chemically processed, heat-damaged, curly, coarse, dry or fine hair that's lost its bounce and shine. Safe for beards.
 

Sulphate-free. Paraben-free. Palm oil-free. Vegan. Cruelty-free. Made in the UK.

Niacinamide

Niacinamide (Vitamin B3)

Provitamin B5

Provitamin B5

Rosemary

Rosemary

Argan Oil

Argan Oil

Caffeine

Caffeine

Lupine Protein

Lupine Protein (ANAGELINE®)

Essential Vitamins

Essential Vitamins (B3, B6, B7, C, E)

Hair Growth Shampoo: What Dermatologists Want You to Know

The average human head loses between 50 and 100 hairs per day. When that number creeps higher, it is not always genetics — it is often a signal that the scalp environment has deteriorated. A clinically informed hair growth shampoo addresses this by restoring the conditions that follicles need to function at full capacity. The hair growth cycle consists of three phases: anagen, catagen, and telogen. Effective thinning hair treatment works by extending the anagen phase and reducing premature entry into telogen, which is the resting phase where shedding occurs. Ingredients like caffeine have been shown in published dermatological studies to prolong anagen by counteracting the effects of 5-alpha reductase and testosterone at the follicular level. This is why ingredient selection matters far more than brand promises.

The UK Hair Loss Crisis in Numbers

According to the NHS, androgenetic alopecia affects approximately 50 percent of men over 50 and 50 percent of women over 65 in the United Kingdom. But the conversation around hair loss solutions has shifted dramatically in the past decade. Younger demographics — women in their twenties and thirties dealing with postpartum shedding, iron deficiency, and stress-related telogen effluvium — now represent the fastest-growing segment seeking hair thickening products. The demand for non-pharmaceutical, natural hair growth products has surged because people want results without the side effects associated with finasteride or the inconvenience of topical minoxidil. The best shampoo for hair growth in this new landscape is one that bridges the gap between cosmetic haircare and clinical scalp therapy.

Ingredient Hierarchy: What Separates Effective Hair Regrowth Treatment from Marketing

Not all actives are equal and not all formulations deliver them effectively. A hair regrowth treatment should be evaluated on three criteria: penetration, concentration, and synergy. Rosemary oil is a good example. A 2015 randomised comparative trial published in SkinMed found that rosemary oil applied over six months produced hair count increases comparable to 2 percent minoxidil. But this only works when the rosemary extract is formulated to remain on the scalp long enough to absorb. Biotin operates differently — it reinforces the keratin matrix that forms the physical structure of each strand, making it essential in any hair strengthening shampoo. Hydrolysed lupine protein fills a third role by bonding to micro-fractures in the hair cuticle, physically reducing the breakage that makes thinning visible. When these three mechanisms work in concert — follicle stimulation, structural reinforcement, and cuticle repair — the result is a genuine scalp treatment for hair loss rather than a cosmetic illusion.

Why Shampoo Alone Is Not Enough: The Case for a Complete System

The scalp is only in contact with shampoo for two to three minutes per wash. That is a narrow window for active delivery. This is precisely why leading trichologists recommend a layered approach. A hair growth shampoo opens the cuticle and deposits the first wave of actives. A conditioner seals them in while adding structural proteins that create immediate hair thickening. A hair density serum or overnight hair growth serum then provides sustained release of nutrients during the eight to ten hours of sleep when cell turnover and follicular activity peak. This three-tier system is the basis of every credible natural hair thickening treatment protocol used in clinical settings. For men, a complete hair growth kit for men removes the complexity of assembling individual products and ensures the correct ratios of actives are applied at each stage.

The Female Hair Loss Gap

Women's hair loss has been historically underserved by the industry. Most early hair loss solutions were developed for male pattern baldness and then remarketed to women without reformulation. The result is products that are either too aggressive for the female scalp or too weak to produce meaningful change. A shampoo for thinning hair women actually benefit from needs to account for hormonal fluctuations, the impact of pregnancy and breastfeeding on nutrient stores, the damage caused by colouring and heat styling, and the increased sensitivity that often accompanies female pattern thinning around the temples and parting line. Gentle does not mean ineffective — it means the formulation respects the biology while still delivering active concentrations that produce visible improvement in hair density and retention over a 90-day cycle.

How to Evaluate Hair Loss Products Before You Buy

The UK market is saturated with hair thickening products making claims they cannot substantiate. Before investing in any thinning hair treatment, apply three tests. First, check whether the active ingredients have peer-reviewed research supporting their use for hair. Caffeine, rosemary, biotin, and lupine protein all do. Most proprietary blends with trademarked names do not. Second, look at the brand's track record. A company that has sold over five million units and holds a Queen's Award for Enterprise has been subject to a level of scrutiny that newer brands have not. Third, read reviews from verified purchasers who have used the product for at least three months — hair operates on a cycle, and any honest hair regrowth treatment will set that expectation rather than promising overnight transformation. The best natural hair growth products earn loyalty through transparency and consistent results, not aggressive marketing.

Masque Me - Luxurious Hair Mask 8 in 1 treatment - Hair Growth Products
Masque Me - Repairing Treatment Hair Growth Mask for maximum hydration Sale price£24.95 GBP