
Wavey or Curly Hair Products for Natural Curls and Waves, Beautiful Afro Hair, UK Made Black Hair Care to Detangle Kinks, Curls and Coils while Improving the Strength of Afro Hair, Invented by a Woman of Colour
Curly Hair Products & Curly Hair Shampoo for Afro, Natural curls and Coily and Textured Hair
Looking for curly hair products that make curls, coils, kinks and Afro-textured hair easier to manage? Watermans curly hair shampoo and luxury curly hair products are designed to help cleanse, hydrate, detangle and strengthen natural textured hair, leaving your curls feeling softer, smoother and more manageable.
Curly hair is beautiful, but it can also be dry, unpredictable and difficult to control without the right routine. That is why choosing the right curly hair shampoo and curly hair products matters. A good curly hair routine can help reduce tangles, improve softness, support stronger-looking hair and make wash day feel easier.
Watermans curly hair products are ideal for curly hair, coily hair, kinky hair, Afro hair, natural hair and textured hair that needs extra moisture, care and manageability. Our curly hair shampoo helps cleanse without leaving hair feeling stripped, while our curly hair products help support healthier-looking curls with more definition, strength and confidence.
Created by a woman of colour and made in the UK, Watermans curly hair shampoo and curly hair products are designed for people who want luxury hair care that understands curls, coils and kinks. Whether your curls are loose, tight, thick, dry or hard to detangle, Watermans helps your natural hair look and feel stronger, softer and easier to love.
Frojus is our brand-new range created for beautiful curly hair, no matter your curl type, hair texture or background.
Designed to make curls look shiny, highly defined and easy to manage, Frojus helps transform dry, frizzy and difficult curls into softer, smoother, more confident-looking hair.
Made for waves, curls and coils, Frojus curly hair products help enhance natural curl definition, improve manageability and leave your hair looking glossy, healthy and full of life. If you want curls that are easier to detangle, easier to style and visibly more defined, this is the curl care range your hair has been waiting for.






Balding Edges, Thinning Afro Hair or Snapping Hair?
If your edges are looking thinner, weaker or getting worse over time, we recommend using Watermans Grow Me Shampoo. It has been created for people concerned about thinning hair, shedding and hair that feels fragile, weak or prone to snapping.
Afro hair, textured hair, curly hair and coily hair can be more vulnerable to dryness, breakage and tension around the edges. If your hair is thinning, snapping or feeling weaker than usual, Grow Me Shampoo is designed to help support stronger-feeling, fuller-looking hair as part of your regular wash routine.
Watch the video below to see why Grow Me Shampoo is a trusted choice for women and men who want to care for thinning edges, fragile Afro hair and hair that needs extra strength, volume and shine.

Curly hair on the next level
NATURAL CURLY HAIR CARE. DETANGLE KINKS, COILS, GLOSSY CURLS & WAVES
Watermans offers luxury afro hair products and natural hair care solutions designed for mixed race, black, and curly hair types. Our carefully curated range helps make beautiful afro hair stronger, more hydrated, and easier to manage.
If you have curly hair, you've likely heard compliments like "Your hair is so gorgeous!" or "OMG your hair looks stunning." But we know the reality—curly hair can be erratic and challenging to manage. The right hair care routine makes all the difference.
At Watermans, we understand the unique needs of curly, coily, and kinky hair. Our products are specifically formulated to help you detangle, strengthen, and hydrate your natural texture. Whether you're managing kinks, curls, or coils, we have solutions that work for all ages, genders, and hair types.
Discover our step-by-step guides and product recommendations below to find the perfect routine for your hair. With the right care, you'll see why everyone loves gorgeous, healthy curls.

Curly hair shampoo and conditioner
Curly Hair Products for Shiny, Highly Defined, Easy-to-Manage Curls
Transform dry, frizzy and hard-to-control curls into shiny, highly defined, easy-to-manage curls with our new Frojus curly hair products. Created for waves, curls and coils, this curl care range helps your hair look smoother, feel softer and behave beautifully from wash day to styling.
Our curly hair shampoo is designed to cleanse your curls without leaving them feeling stripped, helping your hair feel fresh, hydrated and easier to detangle. When paired with the right curly hair shampoo and conditioner routine, your curls can look more defined, more polished and full of natural shine.
If you are searching for curly hair shampoo UK, curly hair shampoo and conditioner, best curly hair shampoo, curly hair products for frizz, curl defining products, or products for natural curls, Watermans gives your curls the care they need to look healthier, glossier and easier to manage.
Say goodbye to curls that feel dry, rough, dull or difficult to control. With Watermans curly hair products, your curls look beautifully defined, feel easier to style and appear shiny, smooth and full of life.

Wavy Hair Products for Soft, Defined, Beautiful Beach Waves
Wavy Hair Products for Shiny, Defined, Easy-to-Manage Waves
If your waves feel frizzy, flat, dry or hard to control, Frojus is made to help your wavy hair look smoother, shinier and beautifully defined. Our wavy hair products are designed to bring out the natural shape of your waves without leaving them feeling heavy, stiff or weighed down.
Frojus wavy hair shampoo and conditioner work together to cleanse, hydrate, detangle and support softer, stronger-feeling hair. The result is waves that look more polished, feel easier to manage and appear healthier, glossier and full of movement.
Wavy hair needs the right balance of moisture and lightness. Too little hydration can leave waves frizzy and rough. Too much heavy product can make them look flat and greasy. Frojus helps give wavy hair the care it needs, leaving your waves looking fresh, defined, touchable and naturally beautiful.
If you are searching for wavy hair products, wavy hair shampoo and conditioner, wavy hair shampoo UK, best shampoo for wavy hair, products for frizzy wavy hair or curl defining products for waves, Frojus is the premium Watermans routine created to make wash day easier and your waves look more expensive.
Perfect for loose waves, soft waves, thick waves, textured waves and hair that sits between straight and curly, Frojus helps reduce the look of frizz, improve manageability and support better definition from the first step of your routine.
Frojus gives wavy hair the shine, softness and control it deserves. Your waves should not be hard work. With the right wavy hair shampoo and conditioner, they can look glossy, defined and effortlessly styled.

MASQUE ME
Watermans Masque Me is the perfect answer for detangling and hydrating the hair and perfect for controlling that frizz.
Our unique hair growth formula intensive mask is an excellent addition to black hair care. Masque Me's regenerating formula melts into the hair to enrich the hair shaft from root to tip - ideal for perfect moisturisation. Repairing and nourishing dry hair, leaving it soft with impeccable shine.
To be used once a week to deep condition, nourish, repair and restore curls.
Apply Masque Me to your hair after completing your shampooing process with Watermans Grow Me. Massage thoroughly into the hair and scalp from root to tip. This can be a 10 minute treatment, or an overnight treatment - the choice is yours! Rinse thoroughly.

COMB FROM THE BOTTOM UP
rom the bottom up, gently detangle each knot. Don't draw the comb to the bottom of the hair, as this will encourage yanking and snagging. Here at Watermans we strongly advise a wide-tooth comb, never use a brush for your curly hair. Using a wide-tooth comb is gentle on the curls and it doesn't agitate the natural afro curl.
A REGULAR TRIM
A regular visit to your hair stylist will help keep those split ends at bay and prevent your hair from becoming frizzy.

MORE THAN ONE HAIR TYPE
Some of you may not know, but most of us have more than one hair type. We have several different types of hair texture; the edges of your hair may be a 4b while the rest of your hair could be 4a. Or could have a hair type 4a with a mix of some 3c. To maintain your incredible hair type, we recommend using the Watermans range of products.
Grow Me Shampoo is great for Coily hair defined by a 4a-4c hair type that is tightly coiled with a zig-zag pattern. If you have coily hair use Sulfate Free Shampoos like Grow Me

THE HALO CODE
Watermans has adopted The Halo Code, the UK's first Black hair code. No Black employee should have to change their natural or protective hairstyle in order to thrive at work


























