Shop by concern · Hormonal & menopause hair loss
More hair on the brush, a parting that keeps getting wider, a ponytail half the size it was. Nobody warned you that menopause does this to hair. It does, and so do perimenopause, HRT changes, PCOS, thyroid problems, medication and gender-affirming hormones. The hormones are a matter for your GP. The washing is ours. Grow Me® is not a wash-and-go supermarket shampoo. It is sulphate-free, packed with caffeine, biotin, rosemary, niacinamide and lupine protein, and left on the scalp for 3 to 4 minutes so it can actually work. Made in the UK since 2012, 6.5 million bottles sold, and in an independent three-month study 83% said their hair looked fuller.
Sources: NHS, British Menopause Society, British Association of Dermatologists, American Academy of Dermatology. These are population figures, not results from our products.
Ayton Global Research ran the study from blank, unbranded bottles, four washes a week. Consumer perception results, individual results vary. See every result.
A bargain shampoo foams, strips a scalp that is already drier than it used to be, and rinses straight down the drain. Grow Me® is built the opposite way: no sulphates, a concentrated blend of expensive hair growth ingredients, and a method. Massage it into the scalp, leave it for 3 to 4 minutes, four to five washes a week, then Condition Me® on the lengths. One bottle lasts about a month. In month one your scalp feels calmer and your hair softer. By months two and three the difference shows: less breakage, less hair on the brush, fuller-looking hair. That is why our consumer study ran for three months, why the 90 Day Promise needs three bottles, and why most customers subscribe. It works alongside HRT or whatever your doctor prescribes. The results come from using it. Stop, and over a few months your hair drifts back. Keep going, and the fuller look stays.
Shampoo, conditioner, overnight elixir, Allevi8® and moisturiser in one box
Temporarily out of stock. Back soon. The shampoo, conditioner and elixir are available on their own on this page.
For mind, body and soul. Feel like yourself again
A food supplement, not a medicine. Not a substitute for a varied, balanced diet.
The overnight leave-in step. Works while you sleep
Ideal if you cannot wash 4 to 5 times a week. Keeps the routine working between washes.
Whether you buy today or not, here is our advice after 14 years: upgrade your wash-and-go routine. Watermans shampoo needs at least 3 minutes on your scalp to work as intended.
The Watermans 90 Day Promise. Covers Grow Me®, Condition Me® and Grow More®, in the kit or on their own. Register when your first bottle arrives, use it as directed for 90 days, and if you are not happy we refund your 90-day supply. How it works.
Add to your routine with one tap. Every product below is made in the UK, sulphate-free and designed to work alongside Grow Me®.
Masque Me® Repairing Hair Mask
Weekly deep repair for dry or damaged lengths, with the same hair growth ingredients as Grow Me®
Camellia & Black Castor Hair Oil
For your hair, skin and bath. Cuts drying time by up to 50% and leaves skin deeply hydrated
Protect Me® Leave-In Conditioner & Heat Spray
Stops heat, colour, chlorine and sun damage. Spray in before every heat tool
Hair, skin and nails vitamins. Biotin and zinc contribute to the maintenance of normal hair
InstaHair Hair Building Fibres
Instant cover for a visible parting or crown, five shades
Watch
Tap a video to play with sound.
Caroline: how she's getting on
"Menopause hair loss? Try this"
Hair loss and menopause, her story
"Still that nice soft feel"
Adrienne's routine
Most hair growth shampoos are built around a single active. Usually caffeine, on its own. Grow Me uses six, because thinning hair rarely has one single cause.
Biotin, Niacinamide, Caffeine, Hydrolyzed Lupine Protein & rosemary complex for visible results in as little as 90 days
Award-winning, salon-professional formula made in the UK
Sulphate-free, Vegan Society approved & PETA cruelty-free approved, gentle enough for daily use
Backed by trichologists and a 90-day money-back guarantee
Independent consumer study: 83% agreed their hair looked fuller, 82% agreed their hair felt thicker and 75% agreed they noticed less shedding after using Grow Me®
More from the range
All made in the UK, all sulphate-free. Salon sizes for families, a travel set for holidays, and the kits that bundle the routine.
Root causes
Hormonal hair loss is a medical matter and your GP can test and treat the cause. What you wash with is yours to control. Every card ends with the one thing you can do today.
As oestrogen falls, hair spends less time growing and more time shedding, so the parting widens and the ponytail thins. It is the most common hormone change we see, and it starts years before periods stop. Wash with a routine that strengthens what you have and stops the strip.
HRT can steady hair for many women, but starting it, changing the dose or coming off it can trigger a few months of extra shedding while the body adjusts. Keep the routine going through the change. Shedding that lasts beyond six months is one for your GP.
Polycystic ovary syndrome raises androgens, the hormones that shrink follicles at the crown and temples, so hair gets finer where you notice it most. Sulphate-free washing and a strengthening conditioner help the hair you keep look fuller while your doctor manages the cause.
An underactive or overactive thyroid slows the whole growth cycle, so hair sheds evenly all over and feels dry and brittle. Once your thyroid is treated, hair usually recovers over six to twelve months. Protect it from breakage in the meantime.
Testosterone can thin hair at the crown and temples in trans men and non-binary people. Oestrogen-based therapy often softens texture and changes density for trans women. Whichever direction you are going, your hair is going through a lot. Give it a wash that doesn't strip it.
Acne drugs, antidepressants, blood pressure tablets, the contraceptive pill and anaesthetic from an operation can all push hair into shedding two to three months later. It is usually temporary. Never stop a prescription for your hair. Do ask your pharmacist, and look after the scalp while it settles.
Pregnancy hormones hold hair in place, then let it all go at once around month three or four. It can look alarming on the pillow and in the plughole, and it is normal. Most new mums see it settle by the first birthday. Gentle washing keeps breakage out of the picture.
Cortisol rises when hormones shift, and raised cortisol pushes more follicles into their resting phase. That is why a hormonal change plus a hard year hits hair twice. Sleep, protein and a scalp that isn't being stripped every morning all help.
Swipe to see all 8 →
Every photo below was uploaded by the customer with their verified review. We have trimmed some quotes for length. Results vary from person to person.
50 days inCustomer's own photo“After 50 days I am very pleased. My hair might not feel thicker in a ponytail but it looks thicker and you can't see my scalp through my hair any more. I have ordered my second bottle to carry on for the recommended 3 months.”
7 weeks inCustomer's own photo“I've been using this shampoo and conditioner for about 6 to 7 weeks due to my hair randomly thinning. The improvement I've seen already is amazing. My confidence with my hair is much better and I've since purchased the set again and the hair mask.”
7 months inCustomer's own photo“I've been using this shampoo and conditioner for 6 to 7 months now and the difference in my hair is amazing. The condition of my coloured blonde hair is amazing, no breakage, super soft. I love it that much I bought the salon size in both.”
Long-term userCustomer's own photo“Rapid weight loss after surgery caused dramatic hair loss. I truly thought I was going to go bald. Then I discovered Watermans and won't use any other shampoo and conditioner. My hair is in beautiful condition, it's thicker than ever and I couldn't be happier.”
First weekCustomer's own photo“I haven't been using this product for a week yet and I'm already seeing improvement. My hair is fuller, it's glossy. I also have scalp psoriasis and it hasn't bothered me at all since I've been using this product.”
2 years inCustomer's own photo“I have been using Watermans for over 2 years and the proof is in my photos. I was a tape hair extension person for years so my hair was damaged and short with ratty ends. Now everyone asks me what I use.”
Repeat buyerCustomer's own photo“I had very thin hair before this shampoo. My hair is so healthy and thick now. I don't want to use any other shampoo but Grow Me.”
Ask the founder
Not sure which hair products you need? Ask Gail.
Gail Waterman co-founded Watermans in 2012 and has answered thousands of hair questions since. Her AI avatar on our homepage will ask about your hair, tell you which products suit it and which you can skip, and add them to your basket for you. Ask her anything, from "which products do I need for thinning hair?" to "how long until I see a difference?"
Not a wash-and-go shampoo. A 90-day hair upgrade.
Stop washing with a shampoo that was never built for menopausal hair
Still washing with a supermarket shampoo and wondering why nothing has changed? 6.5 million bottles sold since 2012. The Grow Me® set from £22.91 a month on subscription, covered by the 90 Day Promise.
Your 90 days
Cleaner scalp, softer hair
Scalp feels deep-cleaned and refreshed. Hair feels softer and detangles more easily.
Build my routine
Your 90 days
Less breakage
Fewer snapped strands on your brush and pillow. Lengths feel stronger and look shinier.
Build my routine
Your 90 days
Fuller-looking hair
Hair looks fuller and feels thicker as less of it breaks. Keep going to keep the result.
Build my routineFAQs
Watermans products are cosmetics. They are not medicines and do not treat medical hair loss. If your hair is falling out suddenly, in patches, or you are worried, please see your GP or a trichologist first. Prices, stock and review counts on this page were checked in October 2026.
The best products for menopausal hair loss are a sulphate-free shampoo that is left on the scalp long enough to work, a light strengthening conditioner, and a leave-in for the nights you cannot wash. Watermans' Grow Me® set is rated 4.8 from over 11,000 reviews, with 83% of users in an independent study saying their hair looked fuller after three months. They are cosmetics, used alongside whatever your GP prescribes.
Menopausal hair changes are often long-term because hormone levels stay lower, but many women keep good-looking hair with the right care. Shedding linked to stress, sleep or low iron can settle. Speak to your GP about HRT or medical treatment if thinning is affecting you.
HRT can help some women whose hair changes are linked to falling oestrogen, but it is a medical decision to make with your GP. A cosmetic routine such as Grow Me® can be used alongside HRT to keep the scalp comfortable and reduce breakage.
The best shampoo for menopausal hair loss is gentle on a drier scalp, free from sulphates and light on finer hair. Grow Me® Shampoo refreshes the scalp with caffeine and rosemary and reinforces strands with biotin and lupine protein.
Yes. PCOS raises androgens, which thin hair at the crown and temples. An underactive or overactive thyroid slows the growth cycle, so hair sheds evenly and feels brittle. Both need a GP to diagnose and treat. A cosmetic routine such as Grow Me® looks after the scalp and reduces breakage while the cause is managed.
It can. Testosterone may thin hair at the crown and temples in trans men and non-binary people, and oestrogen-based therapy often changes texture and density for trans women. Your clinic or GP handles the medical side. Grow Me® is a sulphate-free wash that is kind to a scalp under change and helps the hair you have look fuller.
Yes. Acne medication, antidepressants, blood pressure tablets, the contraceptive pill and a general anaesthetic can all trigger shedding two to three months later, and it is usually temporary. Never stop a prescription because of your hair. Ask your pharmacist, and keep the scalp in good condition while it settles.
Yes. Use the shampoo, conditioner, mask, hair oil or heat spray as directed for the full 90 days and, if you are not happy, the Watermans 90 Day Promise refunds you. Subscriptions can be paused, skipped or cancelled from your account in two clicks.
Yes. This is the part most people get wrong. Grow Me® is not a wash-and-go shampoo. Massage it into the scalp, leave it for 3 to 4 minutes so the caffeine and rosemary have contact time, then rinse. Four to five washes a week. Use it like a normal shampoo and you will get a normal shampoo's results.
The results come from using them. Grow Me® and Condition Me® are cosmetic products that reduce breakage and keep the scalp in good condition while you use them. Stop, and over a few months your hair gradually goes back to how it was. That is why most customers treat the routine as something they keep, not a one-off fix.
Why people trust Watermans
