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Best Shampoo for Thinning Hair

Woman with long healthy-looking hair seen from behind
Shop by concern · Thinning hair

Best Shampoo for Thinning Hair

The best shampoo for thinning hair is light enough not to weigh fine hair down and strong enough to stop it snapping. Grow Me® Shampoo is sulphate-free, refreshes the scalp with caffeine and rosemary and reinforces fine strands with lupine protein. In an independent three-month consumer study, 83% of 122 users said their hair looked fuller.

6.5 million bottles sold since 2012Queen's Award for Enterprise90-day money-back guaranteeMade in the UK
Independently consumer tested

What did 122 people say after three months of Grow Me®?

In an independent three-month consumer study by Ayton Global Research, 122 people washed with Grow Me® Shampoo four times a week from a blank, unbranded bottle. At the end, 83% said their hair looked fuller and 82% said it felt thicker.

90%said their hair looked healthier
83%said their hair looked fuller
83%said their hair felt stronger
82%said their hair felt thicker

Consumer perception results, 104 women and 18 men, 3 months, 4 washes a week. Individual results vary. See every result from the study.

Root causes

Why is my hair getting thinner?

Hair usually looks thinner for one of two reasons: fewer hairs are growing, or each hair is finer and breaking more. Hormone changes, age and genetics reduce density over time, while heat, colouring and rough handling snap fine strands. Most people with thinning hair are dealing with both, so the routine should tackle both.

Finer strands with age

Each hair gets narrower over the years, so the same number of hairs covers less scalp.

Hormone shifts

Perimenopause, menopause and changes after pregnancy can reduce density, especially along the parting.

Breakage

Fine hair snaps more easily with heat, bleach and tight styles, leaving short broken lengths.

Heavy products

Rich shampoos and silicones coat fine hair and flatten roots, which makes a thin parting more visible.

Nutrition

Low iron, protein or vitamin D can leave hair weaker. A GP blood test is the only way to know.

Genetics

Pattern thinning runs in families. A GP or trichologist can tell you if that is the main cause.

The routine

What should a shampoo for thinning hair do?

A shampoo for thinning hair should clean the scalp without stripping it, leave roots light, and make each strand more resistant to breaking. Grow Me® uses no sulphates or heavy silicones, so fine hair keeps its lift, while biotin and lupine protein reinforce the fibre. The result builds over eight to twelve weeks of regular washing.

Lift

Grow Me® cleans the roots without silicones, so fine hair is not weighed down.

Strengthen

Lupine protein and biotin reinforce fine strands so fewer break mid-length.

Cover

Hair building fibres hide a visible parting instantly while your routine works.

Shop the solution

Which products should you use for thinning hair?

Our shampoo, conditioner, mask, hair oil and heat spray are made in the UK, free from sulphates and parabens, and covered by the Watermans 90 Day Promise when used as directed for the full 90 days. Prices as of September 2026.

BestsellerGrow Me® Shampoo & Conditioner Set

Grow Me® Shampoo & Conditioner Set

4.8 (4,752 reviews)

Our best-selling routine. Grow Me® cleanses and refreshes the scalp, Condition Me® protects fragile lengths against snapping.

£26.95
Independently testedGrow Me® Shampoo 250ml

Grow Me® Shampoo 250ml

4.87 (2,697 reviews)

Caffeine, biotin, rosemary, niacinamide, lupine protein and argan oil in one sulphate-free, vegan shampoo.

£14.95
Inside-out supportGrowPro® Hair Gummies

GrowPro® Hair Gummies

4.74 (316 reviews)

Biotin and zinc contribute to the maintenance of normal hair. Sugar-free, vegan, two a day.

£22.95
Instant coverageInstaHair Hair Building Fibres

InstaHair Hair Building Fibres

4.95 (39 reviews)

Cover a visible parting or crown in seconds while your routine does its work. Three shades.

£19.95
Choose your shade
Masque Me® Repair Hair Mask

Masque Me® Repair Hair Mask

4.87 (115 reviews)

A weekly deep treatment with lupine protein, argan oil and provitamin B5 to help guard against breakage and split ends.

£24.95
Compare

Which product is best for fine, thinning hair?

For fine, thinning hair, the Grow Me® Shampoo & Conditioner Set is the best place to start, because the conditioner is light enough for fine hair and protects the ends. Add GrowPro® gummies for inside-out support, and keep InstaHair fibres for days when your parting needs instant coverage.

Product Best for How to use Price
Grow Me® Shampoo & Conditioner Set Fine hair that breaks easily 4 to 5 washes a week £26.95
Grow Me® Shampoo Adding lift to flat roots Leave on the scalp for 3 to 4 minutes £14.95
GrowPro® Hair Gummies Thinning linked to diet, stress or hormones Two a day £22.95
InstaHair Hair Building Fibres A visible parting or crown Sprinkle onto dry hair £19.95
Masque Me® Repair Hair Mask Dry, brittle lengths Once or twice a week, 10 minutes £24.95
Real customer story

Meet Andrew

A verified buyer of the Grow Me® Shampoo, reviewed in February 2025.

Shop Grow Me® Shampoo & Conditioner Set
★★★★★
“Superb product, have being using for a few months now and the results are unbelievable. My hair is stronger and thicker. You could see my scalp as my hair was thinning on the top. Not anymore…..”Andrew Blackmore, verified buyer, February 2025
Timeline

What should you expect in the first 90 days?

Expect cleaner, softer hair from the first wash, less breakage by around six weeks and fuller-looking hair by eight to twelve weeks of washing four to five times a week. That timeline matches our consumer study, which ran for three months. Results vary from person to person.

Weeks 1 to 4

Scalp feels deep-cleaned and refreshed. Hair feels softer and detangles more easily.

Weeks 5 to 8

Fewer snapped strands on your brush and pillow. Lengths feel stronger and look shinier.

Weeks 9 to 12

Hair looks fuller and feels thicker as less of it breaks. Keep going to keep the result.

Reviews

What do customers with thinning hair say about Watermans?

Customers rate the Grow Me® Shampoo & Conditioner Set 4.8 out of 5 from 4,752 verified reviews, and Grow Me® Shampoo 4.87 from 2,697. Below are real, verified reviews, lightly trimmed for length and typos.

★★★★★

“I've been using Watermans shampoo and conditioner for the past year or so and it has made a difference to my fine hair giving it more body and volume.”

Linda Tams · Verified buyer · June 2024
★★★★★

“Really can see and feel a difference in my fine, thin hair. Totally recommend the shampoo and conditioner for great hair.”

Robyn Taylor · Verified buyer · May 2024
★★★★★

“My hair is growing thinner with age, but this shampoo helps it look fuller and I believe is doing my hair good. I recommend this for any age group.”

Jennifer Ede · Verified buyer · March 2024
★★★★★

“My hair was really thinning since experiencing peri menopause. I have now noticed that my hair is definitely thicker and there is hardly any loose hairs on my brush.”

Claire Langan · Verified buyer · March 2024
Why people trust Watermans

Why choose Watermans for thinning hair?

Watermans is a UK family business founded by Gail and Matt Waterman in 2012. We have sold 6.5 million bottles, won the Queen's Award for Enterprise, and every formula is made in Britain without sulphates or parabens.

Queen's Award for EnterpriseVegan friendlySulphate freeParaben freePalm oil free
6.5 million bottles soldIndependently consumer tested90-day money-back guaranteeMade in the UK since 2012
FAQs

Thinning hair FAQs

What is the best shampoo for thinning hair in the UK?

The best shampoo for thinning hair is sulphate-free, light on the roots and made to strengthen fine strands. Grow Me® Shampoo is UK-made, vegan and free from sulphates and parabens, and in an independent study 82% of users said their hair felt thicker after three months.

Can thinning hair become thick again?

Thinning caused by stress, illness, diet or breakage often improves once the cause settles and hair is handled more gently. Genetic thinning is long-term and needs a doctor's advice for medical treatment. A cosmetic routine helps the hair you have look and feel thicker in either case.

Should I use conditioner on thinning hair?

Yes, but only on the lengths and ends, never the scalp. Conditioner stops fine hair tangling and snapping when you comb it. Condition Me® is light enough for fine hair and uses shea butter and lupine protein to help fragile tips resist breakage.

How can I make thinning hair look fuller today?

Wash with a light shampoo, dry roots upwards with a cool setting and part your hair on the other side. For instant coverage, sprinkle InstaHair building fibres over the parting. They cling to existing hairs and come in three shades.

Do hair gummies help thinning hair?

Hair gummies help most when your diet is missing something. GrowPro® gummies contain biotin and zinc, which contribute to the maintenance of normal hair. They are sugar-free and vegan. They will not fix genetic thinning, and a food-first diet still matters most.

When should I see a GP about thinning hair?

See your GP if thinning is sudden, patchy, comes with other symptoms such as tiredness or weight change, or you are worried. Iron, thyroid and hormone checks can find a treatable cause.

Watermans products are cosmetics. They are not medicines and do not treat medical hair loss. If your hair is falling out suddenly, in patches, or you are worried, please see your GP or a trichologist first.

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Written by the Watermans hair care team. Last updated September 2026. Prices, stock and review counts checked September 2026.

Start your thinning hair routine today

Use the Grow Me® Shampoo & Conditioner Set as directed for the full 90 days. If you are not happy, our 90 Day Promise means we refund you.

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