Shop by concern · Damaged hair & breakage
Snapping in the brush, frizz that will not lie flat, ends that look see-through, colour that has gone to straw. Nobody tells you that damage looks exactly like hair loss: hair that snaps halfway down never gets the chance to look full. The good news is that broken hair is the fixable kind. Split ends need a trim, everything above them can be made stronger, softer and shinier, and the next lot of damage can be stopped before it starts. That is a three-step job: Grow Me® and Condition Me® to clean without stripping and rebuild softness every wash, Masque Me® once a week to get into the fibre, and the Camellia & Black Castor oil to seal the ends and cut drying time. Made in the UK since 2012, 6.5 million bottles sold, and the 90 Day Promise covers the mask, conditioner, oil and shampoo.
Sources: American Academy of Dermatology hair care guidance, British Association of Dermatologists. These are general facts about hair, not results from our products.
Ayton Global Research ran the study from blank, unbranded bottles, four washes a week. Consumer perception results, individual results vary. See every result.
A bargain shampoo foams, strips, and leaves damaged hair rougher every time you wash it. Our routine for damaged hair is built the opposite way. Grow Me® cleans the scalp without sulphates, left on for 3 to 4 minutes, and Condition Me® rebuilds softness every wash with cholesterol, shea butter and lupine protein. Masque Me® goes on once or twice a week for 10 to 15 minutes and gets into the fibre where a one-minute conditioner cannot. The Camellia & Black Castor oil seals the ends, tames frizz and cuts blow-drying time, so the heat is on your hair for less time. In week one hair feels softer and detangles without a fight. By months two and three the difference shows: fewer snapped pieces at the crown, ends that hold together, colour that looks fresher. That is why the 90 Day Promise runs for three months, and why most customers subscribe. Stop, and the next round of heat and colour wins. Keep going, and the hair you grow stays on your head.
Our best selling routine. 6.5 million bottles sold since 2012
Cancel in two clicks from your account. No fees.
The weekly step a conditioner cannot do. Sulphate-free, vegan, made in the UK
One tub lasts about two months at twice a week. Cancel in two clicks from your account.
Seals the ends, tames frizz and cuts drying time by up to 50%
Also a body oil and a bath oil. Covered by the 90 Day Promise.
Whether you buy today or not, here is our advice after 14 years: stop rubbing wet hair with a towel. Blot it, comb from the ends up, and never put heat on hair that is not protected.
The Watermans 90 Day Promise. Register when your first bottle arrives, use it as directed for 90 days, and if you are not happy we refund your 90-day supply. How it works.
Add to your routine with one tap. Every product below is made in the UK, sulphate-free and built to protect the hair you are repairing.
Protect Me® Leave-In Conditioner & Heat Spray
Stops heat, colour, chlorine and sun damage. Spray in before every heat tool
Knocks the brass out of bleached, blonde and grey hair without sulphates. Once or twice a week
Hair, skin and nails vitamins. Biotin and zinc contribute to the maintenance of normal hair
Already have a conditioner you like? The shampoo on its own. Leave it on the scalp for 3 to 4 minutes
Watch
Tap a video to play with sound.
"This is the part of haircare people skip"
Masque Me® on dry, damaged lengths
Kyle Castile's blow-out with the oil
Caroline: how she's getting on
Most hair growth shampoos are built around a single active. Usually caffeine, on its own. Grow Me uses six, because thinning hair rarely has one single cause.
Biotin, Niacinamide, Caffeine, Hydrolyzed Lupine Protein & rosemary complex for visible results in as little as 90 days
Award-winning, salon-professional formula made in the UK
Sulphate-free, Vegan Society approved & PETA cruelty-free approved, gentle enough for daily use
Backed by trichologists and a 90-day money-back guarantee
Independent consumer study: 83% agreed their hair looked fuller, 82% agreed their hair felt thicker and 75% agreed they noticed less shedding after using Grow Me®
More from the range
All made in the UK, all sulphate-free. Condition Me® on its own, salon sizes for families, a travel set for holidays, and the kits that bundle the routine.
Root causes
Breakage is damage to the fibre, not a problem at the root, which is why it responds so well to a change of routine. Every card ends with the one thing you can do today.
Straighteners, wands and a hot dryer boil the water inside the strand and crack the outer cuticle, and the side you find easier to reach gets the most passes. Hair starts to weaken from around 150°C and most tools run far hotter. Spray Protect Me® on before every heat tool, drop the setting, and let the oil cut the time the dryer is on your hair.
Lightening opens the cuticle and weakens the protein inside, so hair stretches, goes to straw and snaps. It also makes hair more porous, which is why bleached hair drinks up a mask. Masque Me® once or twice a week puts softness back into the fibre, and Tone Me® handles the brass without sulphates.
A ponytail, bun or braid pulled tight puts tension on the same hairs every day, and extensions add weight at the bond. Both snap hair at the hairline and crown. Loosen the style, change where the band sits, and condition the lengths every wash so the hair under the tension is stronger.
Hair is at its weakest when it is wet. Rubbing it with a towel and dragging a brush through it from the roots tears strands mid-length. Blot with a towel, comb from the ends up with Condition Me® still in, and let it dry a little before any heat.
Strong sulphate detergents strip the natural oils that keep the cuticle flat, so hair dries rough, tangles and breaks. Damaged hair cannot afford to be stripped every morning. Grow Me® is sulphate-free, cleans the scalp properly in 3 to 4 minutes and leaves the lengths alone.
UV dries the cuticle out, pool chlorine roughens it, and the minerals in hard water build up and leave hair dull and brittle. Rinse straight after swimming, spray Protect Me® on before the sun, and use the mask more often through the summer.
A split end cannot be glued back together, whatever the bottle says. Left alone it travels up the strand. Have the ends trimmed, then stop the next lot forming: oil on the ends after every wash, no heat without protection, and a mask every week.
Swipe to see all 7 →
Every quote below is from a verified customer review that mentions bleach, colour, heat, extensions or breakage, and the photos were uploaded by the customers themselves. We have trimmed some quotes for length. Results vary from person to person.
3 months inCustomer's own photo“I got my long dark hair bleached and dyed blue. It wasn't long until I had some really bad breakage and had to cut off my long hair. I've been using this shampoo and conditioner since March and the difference is crazy. This is just three months' difference and my confidence has sky rocketed.”
4 months inCustomer's own photo“After four months of Watermans following hair extensions which badly damaged my hair, my hair is so, so healthy. Would never use anything else. The photo on the left is October and the right is January.”
7 months inCustomer's own photo“The condition of my coloured blonde hair is amazing, no breakage, super soft, and it keeps my colour looking fresh. I love it that much I bought the salon size in both.”
4 weeks inCustomer's own photo“After years of stripping and bleaching, my dry, frazzled hair began snapping. After just four short weeks I can feel the difference. It feels much thicker and definitely looks shinier and healthier.”
28 days inCustomer's own photo“My hair was really thin and brittle due to extensions and bleaching. I've noticed a massive change in 28 days. My hair is so much healthier and I finally have thick hair again.”
2 months inCustomer's own photo“My hair was wasted from over-colouring it and this shampoo has literally saved it. I can't believe how healthy it now looks. I've also managed to go back to blonde with no damage.”
“I usually struggle with hair masks as I have fine blonde hair and most leave it feeling heavy and greasy. I used this as a 15-minute mask. Hair feels amazing, smooth, minimal frizz and still lightweight, not weighed down with product.”
“I've curly hair and suffered with frizz for ages. Not just frizz but damaged-hair frizz. I thought I was going to have to get it cut. I've used the mask a few times now. My hair feels super soft, shiny and looks so healthy, and the frizz has gone.”
“I am a hairdresser and I have been using the shampoo, conditioner, scalp treatment and the mask on my own hair since last summer. I had colour-damaged ends and struggled with breakage massively before switching to Watermans. Less breakage now.”
“I was sceptical as I have used cheaper products that work pretty well, but wow, this oil has really made my hair feel soft and so healthy, even though it is bleached.”
“This oil smells gorgeous. I use it to tame frizz, which it does really well without leaving my hair looking greasy, and it gives a subtle shine. A tiny dot goes a long way.”
“I noticed how soft, shiny and manageable my hair was after the first wash. A couple of weeks on with the Grow Me shampoo and my hair hasn't looked this good in years. It has erased years of damage from heat and dye processing.”
Ask the founder
Not sure which hair products you need? Ask Gail.
Gail Waterman co-founded Watermans in 2012 and has answered thousands of hair questions since. Her AI avatar on our homepage will ask about your hair, tell you which products suit it and which you can skip, and add them to your basket for you. Ask her anything, from "which products do I need for thinning hair?" to "how long until I see a difference?"
Not a quick fix. A 90-day repair routine.
Stop washing damaged hair with a shampoo that strips it
Still using a supermarket shampoo on hair that is already snapping? 6.5 million bottles sold since 2012. The repair routine on subscription, covered by the 90 Day Promise.
Your 90 days
Softer, detangles without snapping
Knots slip apart with Condition Me® in. The first mask leaves lengths smoother and the oil takes the frizz down.
Build my routine
Your 90 days
Fewer broken pieces
Less snapping in the brush and fewer short pieces standing up at the crown. Ends start to hold together.
Build my routine
Your 90 days
Smoother, shinier, colour looks fresher
Hair holds its length and shine. Keep the mask weekly and protect before heat to keep it that way.
Build my routineFAQs
Watermans products are cosmetics. They are not medicines and do not treat medical hair loss. If your hair is falling out suddenly, in patches, or you are worried, please see your GP or a trichologist first. Prices, stock and review counts on this page were checked in October 2026.
The best shampoo for damaged hair is sulphate-free, so it cleans without stripping, and is paired with a conditioner and weekly mask that put strength back into the fibre. Grow Me® Shampoo is free from sulphates and parabens, Condition Me® rebuilds softness with cholesterol, shea butter and lupine protein, and Masque Me® gets into the fibre once a week. Together they are rated 4.8 out of 5 from over 4,700 reviews.
Split ends cannot be fused back together, so the only real fix for them is a trim. Everything above the split can be made stronger, smoother and shinier with gentle washing, regular conditioning, a weekly protein mask and heat protection, which stops new damage.
Use Masque Me® once or twice a week on clean, damp hair. Apply it to the mid-lengths and ends, leave it for 10 to 15 minutes, or up to 20 for very damaged hair, then rinse well.
Shake the bottle, then use a few drops. On damp hair before blow-drying it adds gloss, tames frizz and helps cut drying time. On dry hair, smooth it through the ends to seal them and minimise the look of split ends. A tiny amount goes a long way, so start small. It doubles as a body and bath oil.
Heat protection spray reduces damage by coating the strand and slowing how fast heat reaches the inside of the hair. Use Protect Me® on damp hair before every blow-dry or straightener session and keep tools below the hottest setting.
Hair loss means hairs fall out from the root, often with a white bulb at the end. Breakage means strands snap part-way along, leaving short, uneven pieces with no bulb. Breakage is caused by damage and handling, so it usually responds well to a better routine.
Yes. Masque Me® is suitable for all hair types, including bleached, colour-treated, curly, relaxed and Afro hair. It is vegan, cruelty-free and free from sulphates, parabens and palm oil.
Yes. This is the part most people get wrong. Grow Me® is not a wash-and-go shampoo. Massage it into the scalp, leave it for 3 to 4 minutes so the caffeine and rosemary have contact time, then rinse. Four to five washes a week. Use it like a normal shampoo and you will get a normal shampoo's results.
Yes. Use the shampoo, conditioner, mask, hair oil or heat spray as directed for the full 90 days and, if you are not happy, the Watermans 90 Day Promise refunds you. Subscriptions can be paused, skipped or cancelled from your account in two clicks.
The results come from using them. Condition Me®, Masque Me® and the oil are cosmetic products that strengthen and soften the hair you have while you use them. Stop, and the next round of heat, colour and rough handling takes it back to where it was. That is why most customers treat the routine as something they keep, not a one-off fix.
Why people trust Watermans
