The two-step routine behind 6.5 million bottles sold: Grow Me® Shampoo works on the scalp, Condition Me® strengthens the lengths. From the shampoo that reduces hair loss and increases hair density*, tested on 122 people for three months.
The 90 Day Money Back Guarantee. Use as directed and if you are not happy, we will refund you. How it works
Real improvements in both my own hair and my clients, from stronger strands to healthier scalp condition with consistent use.
Sarah Sullivan · Certified Trichologist, UK Trichology Clinic, Sheffield
Quality dedicated hair growth treatments such as the Watermans Grow Me range is an excellent starting point to consider. Diligent use for 3 to 4 months can see a reduction in hair thinning and the hope of healthier hair growth.
Dr Anthony Pearce · Specialist Trichologist, Anthony Pearce Trichology, Australia
Watermans products have been a lifesaver for almost every one of our clients. Sulphate free, with no harsh chemicals, and rich in beneficial ingredients such as biotin, caffeine, rosemary, niacinamide and argan oil.
Dr Nick Fisherman · Specialist Trichologist, Hair & Skin Club, Australia
Caffeine
Biotin
Rosemary
Niacinamide
Lupine protein
Argan oil
AllantoinHair does not change in one month. It grows around 1cm a month, and our 122-person study ran for three months. A subscription sends a fresh shampoo and conditioner every 30 days at 15% off, so you never run out mid-routine.
Pause, skip or cancel in two clicks from your account. If it is working, why would you stop?
Grow Me® Shampoo: massage into a wet scalp for 1 minute, then leave it on for 3 to 4 minutes so the actives have time to work, and rinse. Feel the tingle? That is our seven-ingredient formula getting to work. Most people feel the tingle for a few minutes. It is completely normal, and it is why you leave it on for 3 to 4 minutes. Use it 4 to 5 times a week.
Condition Me®: after rinsing, work it through from root to tip, comb through and leave for 2 to 3 minutes. Rinse with cool water for extra shine. For a deep treatment, cover with a towel or cap for 15 to 20 minutes.
Avoid contact with eyes. If this happens, rinse straight away with clean water. Keep out of reach of children.
Grow Me® Shampoo puts seven actives on the scalp, every wash:
Condition Me® carries caffeine, rosemary and lupine protein onto the lengths, with shea butter, olive oil and panthenol to soften, detangle and protect against breakage.
Never with sulphates, parabens or palm oil. Cruelty-free and made in the UK.
Month 1: scalp feels deep-cleaned and refreshed. Hair feels softer and detangles more easily.
Month 2: fewer snapped strands on your brush and pillow. Lengths feel stronger and look shinier.
Month 3: hair looks fuller and feels thicker as less of it breaks. Keep going to keep the result.
Grow Me® Shampoo: Aqua (Water), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Chloride, Disodium Laureth Sulfosuccinate, Acrylates Copolymer, Phenoxyethanol, Polyquaternium-10, Parfum (Fragrance), Citric Acid, PEG-150 Pentaerythrityl Tetrastearate, Hydrolyzed Lupine Protein, Polyquaternium-7, Argania Spinosa (Argan) Kernel Oil, Allantoin, Sodium Hydroxide, Niacinamide, Caffeine, PEG-6 Caprylic/Capric Glycerides, Sodium Starch Octenyl Succinate, Tetrasodium EDTA, Maltodextrin, Styrene/VP Copolymer, Calcium Pantothenate, Silicone Quaternium-22, Ethylhexylglycerin, Sodium Benzoate, Sodium Ascorbyl Phosphate, Dipropylene Glycol, Polyglyceryl-3 Caprate, Glycerin, Tocopheryl Acetate, Pyridoxine HCL, Rosmarinus Officinalis (Rosemary) Leaf Extract, Palmitamidopropyltrimonium Chloride, Propylene Glycol, Biotin, Silica, Sorbic Acid, Potassium Sorbate
Condition Me® Conditioner: Aqua (Water), Glycerin, Cetearyl Alcohol, Butyrospermum Parkii (Shea) Butter, Propylene Glycol, Cetrimonium Chloride, Behentrimonium Chloride, Phenoxyethanol, Polyquaternium-37, Cholesterol, Panthenol, Olea Europaea (Olive) Fruit Oil, Propylene Glycol Dicaprylate/Dicaprate, Phenyltrimethicone, Parfum (Fragrance), Hydrolyzed Lupine Protein, Dimethicone, Hydroxyethylcellulose, Isopropyl Alcohol, PPG-1 Trideceth-6, Caffeine, Ethylhexylglycerin, Tetrasodium EDTA, Hexyl Cinnamal, Acrylates/Stearyl Methacrylate Copolymer, C10-11 Isoparaffin, Linalool, Sorbitan Oleate, Limonene, Rosmarinus Officinalis (Rosemary) Leaf Extract, Laureth-4, Laureth-23, Citric Acid, Salicylic Acid, Potassium Sorbate, Sodium Benzoate
Free UK shipping on orders over £45. Dispatched from the UK, and we ship to 20+ countries.
Subscriptions renew every 30 days. Pause, skip, change the date or cancel from your account in two clicks. No phone calls, no emails to chase.
Use as directed and if you are not happy, we will refund you. How it works
The set is the two-step daily routine. Add Grow More® Elixir for the overnight step, or choose the kit made for menopause. Every option below starts with Grow Me®.
Shampoo, conditioner and elixir. Our most purchased routine
Ships free in the UK. Use all three together for the full routine.
Shampoo in the shower, elixir overnight. The day and night routine
Cancel in two clicks from your account. No fees.
Grow Me® Shampoo, Condition Me® and Grow More® Elixir, with Allevi8® and Moisturise Me®. Inside and out, through menopause
Ships free in the UK.
Whether you buy today or not, here is our advice after 14 years: upgrade your wash-and-go routine. Watermans shampoo needs at least 3 minutes on your scalp to work as intended.
The 90 Day Money Back Guarantee. Use as directed and if you are not happy, we will refund you. How it works
Add to your basket with one tap. Every product below is made in the UK, sulphate-free and designed to work alongside Grow Me® Shampoo.
Grow More® Overnight Scalp Elixir
The overnight leave-in step. A few drops on the scalp, no rinsing
Masque Me® Repairing Hair Mask
Weekly deep repair for dry or damaged lengths, with the same hair growth ingredients as Grow Me®
Camellia & Black Castor Hair Oil
For your hair, skin and bath. Cuts drying time by up to 50% and leaves skin deeply hydrated
Protect Me® Leave-In Conditioner & Heat Spray
Stops heat, colour, chlorine and sun damage. Spray in before every heat tool
Hair, skin and nails vitamins. Biotin and zinc contribute to the maintenance of normal hair
122 people used unbranded Grow Me® Shampoo four times a week for three months. Here is what they said. See every result.
Why people trust Watermans
PETABusiness FriendPick what you want answered. Tap a video to play with sound.
Every photo below was uploaded by the customer with their verified review. We have trimmed some quotes for length. Results vary from person to person.
50 days inCustomer's own photo“After 50 days I am very pleased. My hair might not feel thicker in a ponytail but it looks thicker and you can't see my scalp through my hair any more. I have ordered my second bottle to carry on for the recommended 3 months.”
7 weeks inCustomer's own photo“I've been using this shampoo and conditioner for about 6 to 7 weeks due to my hair randomly thinning. The improvement I've seen already is amazing. My confidence with my hair is much better and I've since purchased the set again and the hair mask.”
7 months inCustomer's own photo“I've been using this shampoo and conditioner for 6 to 7 months now and the difference in my hair is amazing. The condition of my coloured blonde hair is amazing, no breakage, super soft. I love it that much I bought the salon size in both.”
Long-term userCustomer's own photo“Rapid weight loss after surgery caused dramatic hair loss. I truly thought I was going to go bald. Then I discovered Watermans and won't use any other shampoo and conditioner. My hair is in beautiful condition, it's thicker than ever and I couldn't be happier.”
First weekCustomer's own photo“I haven't been using this product for a week yet and I'm already seeing improvement. My hair is fuller, it's glossy. I also have scalp psoriasis and it hasn't bothered me at all since I've been using this product.”
2 years inCustomer's own photo“I have been using Watermans for over 2 years and the proof is in my photos. I was a tape hair extension person for years so my hair was damaged and short with ratty ends. Now everyone asks me what I use.”
Repeat buyerCustomer's own photo“I had very thin hair before this shampoo. My hair is so healthy and thick now. I don't want to use any other shampoo but Grow Me.”
Most hair loss shampoos are a caffeine shampoo with a nice label. A supermarket shampoo is detergent and perfume. Grow Me® puts seven actives on your scalp for 3 to 4 minutes, every wash, and was tested on 122 people for three months.
If it is working, why would you stop?
*Based on an independent three-month consumer study of 122 people. See the note at the bottom of the page.
| Grow Me® Shampoo | Caffeine-only shampoo | Supermarket shampoo | |
|---|---|---|---|
| Reduces hair loss* | ✓ | ✕ | ✕ |
| Increases hair density, fuller-looking hair* | ✓ | ✕ | ✕ |
| Actives in every wash | Seven | One | None |
| Sulphate-free, no harsh detergents | ✓ | ✕ Usually not | ✕ |
| Left on the scalp so the actives can work | 3 to 4 minutes | ✕ Rinse off | ✕ Rinse off |
| Thicker, stronger, longer-looking hair* | ✓ | ✕ | ✕ |
| Tested on 122 people for three months | ✓ | ✕ | ✕ |
| Recommended by trichologists and hair loss surgeons | ✓ | ✕ | ✕ |
| Cruelty-free, and funds the fight against animal testing | ✓ | Varies | Varies |
| Made in the UK, Queen's Award winner | ✓ | ✕ | ✕ |
| Since 2012, 6.5 million bottles sold | ✓ | ✕ | ✕ |
| 90 Day Money Back Guarantee | ✓ | ✕ | ✕ |
£26.95£22.91 a delivery · £0.76 a day
Your shampoo and conditioner, delivered before you run out. Leave the shampoo on for 3 to 4 minutes, condition the lengths, and give it the full 90 days.
Real improvements in both my own hair and my clients, from stronger strands to healthier scalp condition with consistent use.
Trichologists see hair loss every day, and the ones who recommend Watermans do it for a simple reason: a sulphate-free wash that puts seven actives on the scalp for 3 to 4 minutes, and clients who come back with hair that looks and feels fuller. Hair loss surgeons stock it for their patients too.
Caffeine-only shampoos do not work. If caffeine alone grew hair, every coffee company would sell shampoo. Grow Me® works as a team: caffeine wakes up the scalp and stimulates the follicles during the 3 to 4 minutes the shampoo sits on your head, and that is what lets the others get to work. Biotin, rosemary, niacinamide and lupine protein go in. Allantoin calms the scalp. Argan oil does its own job on the strand. Some of these have been used on hair for thousands of years. All seven, every wash.
For the formula to work, leave it on the scalp for 3 to 4 minutes before washing out.
What it does for your hair and scalp
I’ve been on my hair journey since 2025 and I’ve not used anything else. It’s made my hair 90% think then it was. I recommend to everyone I speak to
Been using the shampoo, conditioner & oyl now for the last 8 week and my hair has never felt so thick & healthy.
I've been using Watermants for some years now and I can vouch that it works my hair was very fine byt now it's thicker. As well as that the condition of my haur has always been great since using Watermans. A big thumbs up from me!
I couldn’t be happier with the results of this shampoo and conditioner. My hair is growing so much! 😍 Since I started using it, I’ve noticed my hair looks stronger, fuller, and shinier.
The scent is delicious, super fresh and pleasant, and it feels amazing when I apply it. It leaves my hair soft, clean, and beautiful. It has definitely become my favorite!
Thank you, Watermans, for creating a product that truly works. 💛
I am finding these products very good. I have fine hair but lots of it. I previously had alopecia which was horrible.
So - I have had the thinnest hair my entire life but after using Watermans for a while I was able to shave the side of my head! Now that I’m growing this out Watermans has been my saving grace! Look at how much grown since November 2024
One side of my head was thinning at a ridiculous rate. Not only did this product stop the shed, new hairs are growing at the hairline!!
I have been using the shampoo and conditioner for a while now and I have noticed my hair looks thicker. Hopefully this will continue so thanks
I've been using this shampoo and conditioner for about 6/7 weeks due to my hair randomly thinning. The improvement I've seen already is amazing. Ive uplaoded 2 before pictures and the newest before the 3 montjs recommendation of use. My confidence with my hair is much better and I've since purchased the set again and the hair mask. Definitely would recommend and have recommended to friends and family. It smells devine and reminds me of the brand ' Sanctuary Spa ' You've restored my faith in my hair and without having to remortgage the house to do it. Thank you
I absolutely love this bundle , less hair fall , more thickness and the smell is delicious. This is my second bundle and I can’t be more satisfied. Thank you
I have waited to do a review to give this product time to work. I use both the shampoo and conditioner and have to say its the best I have used so far. My hair started to thin last year due to the menopause however since using this shampoo I have seen re-growth all over and my hair is in much better condition. I have a way to go to get my hair back where it was but I am confident using these products it will !
The first picture was taken in April 2023 and the second picture 11 Jan 2024
I have been using these products now for 6 months. Honestly the best thing ever for my hair!. Its in the best condition it has been in for years. I'm growing new hair so at the moment I have all this extra hair that's abit fly away till its grown more, but I have new hair and I'm supper happy about it. Im not shedding as much hair when I wash or brush it. Highly recommend to anyone that needs it as its fantastic 👌
After a long stay in hospital, suffering from Covid exacerbated by cancer treatment. My hair fell out dramatically.
I have been using Watermans since August 2023, and finally my hair is beginning to look normal again. My friends and family have noticed how much better it looks. I wash and conditioned my hair, nearly every other day and follow the instructions. I shall continue to use these products indefinitely.
I Highly recommend them and you can see the results from my before, and after photos
So, my hair is growing, so much so I have a billy ray cyrus mullet going on 😂 although I try to contain it with a headband (hence the dent in my hair) my hair dresser said it will get worse before it gets better 😂 but at least my hair is growing and thriving and it is in beautiful conditon thanks to watermans hair products. The first two pictures are from this weekend and the third is from July just before I started using the Grow Me products. You can really see the difference between my hair now and how it was then.
Started to see little hairs growing back in my hairline fabulous product.
I have long thick hair, oily scalp and dry tips. Lately dandruffs and hairloss start becoming part of my hair life as well. Been trying so many different brands, none of them work on me.
Two months ago I was browsing for hairloss shampoo, found Waterman and decided to give it a try.
Since the first application, I notice that my hair stays clean and my scalp stays itch free until the next wash time (I wash my hair twice a week).
I know it won't be instant results for the hairloss, but lately it is noticeable there are less and less hair left on the drain and brush, also the baby hairs start filling my hairlines again.
Very pleased with the progress, will keep using it 😊
I’ve been using the shampoo & condition, it really help repair the damaged. My hair feel so soft and healthy. Highly recommended
I've been using this kit for 3 weeks the growth is amazing and my hair is alot thicker too.love,love,love it before and after pic
These products are amazing, since using them, my hair feels healthier, smooth and has a shine to it.
I don’t loose as much hair, no where near us much much as I used to loose. Very happy and I will continue to use them for the future.
Every Watermans formula is built on ingredients with their own test data, combined so they work on the scalp and the strand together.
Our actives are tested by the labs that make them. Our lupine protein was tested in the lab and on volunteers by our ingredient manufacturer. Caffeine, biotin, rosemary and niacinamide are among the most studied hair ingredients there are.
Our lupine protein is a trademarked active from our ingredient manufacturer: a hydrolysed lupine protein rich in peptides, trace elements and vitamins. It is in Grow Me® Shampoo and Grow More® Elixir.
Most shampoos lean on one hero ingredient. Grow Me® combines caffeine, biotin, rosemary, niacinamide, lupine protein, argan oil and allantoin, so the scalp and the strand are looked after in the same wash.
We have watched thousands of hair loss brands and products come and go, every one claiming to combat hair loss. Since 2012 Watermans has sold 6.5 million bottles, won a Queen's Award for Enterprise and run a three-month consumer study on 122 people. We are still standing. We must be doing something right.
Ingredient tests are carried out by the ingredient manufacturer. Our own three-month consumer study of Grow Me® covered 122 people.
More from the range
The complete kits if you want every step, salon sizes for the whole family, or the travel set to try it first. All made in the UK, all sulphate-free.
FAQs
Watermans products are cosmetics. They are not medicines and do not treat medical hair loss. If your hair is falling out suddenly, in patches, or you are worried, please see your GP or a trichologist first. Prices and review counts on this page were checked in November 2026.
One 250ml Grow Me® Shampoo and one 250ml Condition Me® Conditioner. The shampoo is sulphate-free and puts caffeine, biotin, rosemary, niacinamide, lupine protein, argan oil and allantoin on the scalp for 3 to 4 minutes. The conditioner strengthens and detangles the lengths so they snap less. In an independent three-month study of 122 people, 83% said their hair looked fuller after using the shampoo.
Massage it into a wet scalp and leave it for 3 to 4 minutes so the actives have contact time, then rinse. Follow with Condition Me® on the lengths. Use it four to five times a week. In our study, 122 people used it four times a week for three months.
Used 4 to 5 times a week, one set lasts about a month. That is why the subscription sends a fresh set every 30 days, at 15% off.
Hair grows on a slow cycle, so one bottle is enough to feel a cleaner scalp and softer hair, but not enough to judge fullness. One 250ml bottle used as directed lasts about a month. Our independent consumer study ran for three months, and the Watermans 90 Day Money Back Guarantee needs three bottles' use, which is why the plan delivers monthly.
The shampoo works on the scalp. The conditioner looks after the lengths you already have: it softens, detangles and strengthens them so fewer strands snap when you brush. Using both is the routine most of our customers stick with, and the set costs less than buying the two separately.
Yes. Grow Me® suits men and women of all hair types, including colour-treated, curly and Afro hair. It is sulphate-free and paraben-free, and it is made in the UK.
No shampoo can stop medical or genetic hair loss, and any brand that claims otherwise is overselling. A good shampoo reduces breakage and keeps the scalp in good condition, which helps the hair you have look fuller. If hair is falling out suddenly or in patches, see your GP first.
Yes. Grow Me® is a cosmetic, not a medicine. There are no drugs in any Watermans product, so there is nothing to prescribe and no prescription to renew. Seven cosmetic actives do the work: caffeine, biotin, rosemary, niacinamide, lupine protein, argan oil and allantoin. If you are already using a treatment from your GP or a pharmacist, ask them before adding anything new to your routine.
Yes. PETA lists Watermans as cruelty-free: neither our ingredients nor our finished products are tested on animals, and our suppliers follow the same standard. We have never tested on animals, anywhere, and never will.
We don't just avoid animal testing, we actively fund the fight against it. Watermans is a featured PETA UK Business Friend and donates to PETA's work against animal cruelty. You can check us on PETA's cruelty-free list.
Yes, at any time, from your online account, with a clear cancel button. No calls, no emails, no fees. You can also pause, skip a delivery or change how often it comes. Cancelling takes effect before the next scheduled payment.
Yes. Use as directed and if you are not happy, we will refund you. How it works. Subscriptions can be paused, skipped or cancelled from your account in two clicks.
The results come from using them. Grow Me® and Condition Me® are cosmetic products that reduce breakage and keep the scalp in good condition while you use them. Stop, and over a few months your hair gradually goes back to how it was. That is why most customers treat the routine as something they keep, not a one-off fix.
See your GP if hair falls out suddenly, in round patches, with an itchy or sore scalp, or if you are worried. Blood tests can check iron, thyroid and vitamin levels. A cosmetic shampoo works alongside medical advice, never instead of it.
A kiss of life for hair
*Based on an independent consumer study of 122 people (104 women, 18 men) who used unbranded Grow Me® Shampoo four times a week for three months. Most users said their hair loss had noticeably slowed down, they noticed less shedding and less hair loss when brushing, their hair density had increased, their hair looked fuller and healthier, and it felt thicker and stronger. Consumer perception results. Individual results vary. Watermans products are cosmetics, not medicines, and do not treat medical hair loss. Full study report available on request.
